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What happens when #LOTR characters land on a badly optimized ecommerce site: a story told through GIFs.
Thread (with an ice and fire twist at the end):
Thread (with an ice and fire twist at the end):
They land on the homepage of the site, only to be hit by a pop up offering a discount of 20% in exchange for email.
Discount on what exactly? Seems something to do with horses.
Saddle for Shadowfax or a harrow for draft horses?
Even Eru Illuvatar would be flummoxed.
Discount on what exactly? Seems something to do with horses.
Saddle for Shadowfax or a harrow for draft horses?
Even Eru Illuvatar would be flummoxed.
Pop up deleted, but the above the fold content is more confusing than Tom Bombadil's songs.
Copy: Southfarthing Leaf is great.
Background video: Nazguls swooping in
The site loses Saruman.
He needed to stock up on tobacco, not look at videos of arrogant assholes.
Copy: Southfarthing Leaf is great.
Background video: Nazguls swooping in
The site loses Saruman.
He needed to stock up on tobacco, not look at videos of arrogant assholes.
Others persevered, but the site makes people jump through hoops.
Turns out, the tobacco is an add on.
The site actually sells Elvish weapons.
But wait!
The prices seem too low for Rivendell. Maybe they are Isengard knock offs?
Legolas has no time for this shit!
Turns out, the tobacco is an add on.
The site actually sells Elvish weapons.
But wait!
The prices seem too low for Rivendell. Maybe they are Isengard knock offs?
Legolas has no time for this shit!
Hold that thought about knockoffs though.
This was a
sale by elves offloading their stock before sailing to the West. It's all explained in the product description page.
Gimli added a sweet dagger to the cart, something that he knew Legolas always wanted.
Sucka!
This was a
sale by elves offloading their stock before sailing to the West. It's all explained in the product description page.Gimli added a sweet dagger to the cart, something that he knew Legolas always wanted.
Sucka!
But Legolas had the last laugh.
Gimli tried, really tried, to checkout, but finally gave up.
He would rather face off against a horde of orcs than fill out 17 form fields or wait for five minutes for the cart to load up.
He will show the elf up some other day.
Gimli tried, really tried, to checkout, but finally gave up.
He would rather face off against a horde of orcs than fill out 17 form fields or wait for five minutes for the cart to load up.
He will show the elf up some other day.
Gandalf was made of sterner stuff tho.
He powered through and ordered a stand-satchel combo for the Palantir he had grabbed from Saruman.
When the confirmation email came, it seemed like Sauron was taunting him.
There wasn't any ETA, tracking info or even a support email
He powered through and ordered a stand-satchel combo for the Palantir he had grabbed from Saruman.
When the confirmation email came, it seemed like Sauron was taunting him.
There wasn't any ETA, tracking info or even a support email
That wasn't the end of his troubles.
He managed to obtain the shipping details, but his inbox was flooded with promotional emails, sometimes 3x a day.
But he didn't see a single educational email.
He finally blocked the domain, stepped in front of his deaktop, and went
He managed to obtain the shipping details, but his inbox was flooded with promotional emails, sometimes 3x a day.
But he didn't see a single educational email.
He finally blocked the domain, stepped in front of his deaktop, and went
Gollum wasn't happy either.
He had seen a small sword that MIGHT pierce through elvish chain mail.
Maybe he could finally stab the filthy hobbitses and get back his Preciousss.
Now, he can't find it anywhere in the menu, or search.
Who designed the navigation, Samwise?
He had seen a small sword that MIGHT pierce through elvish chain mail.
Maybe he could finally stab the filthy hobbitses and get back his Preciousss.
Now, he can't find it anywhere in the menu, or search.
Who designed the navigation, Samwise?
Funnily enough, Aragorn had the same opinion regarding mobile UX.
The Ranger did his shopping while riding around Middle Earth, and he found it almost impossible to navigate, search or checkout on mobile.
He was the site's ideal customer, and even he couldn't stand them.
The Ranger did his shopping while riding around Middle Earth, and he found it almost impossible to navigate, search or checkout on mobile.
He was the site's ideal customer, and even he couldn't stand them.
The elves weren't able to move even 1% of their stock.
They locked up the weapons in the vault which eventually fell through a wormhole and landed in another universe, on the outskirts of a city that would eventually come to be known as Valyria.
Fin.
They locked up the weapons in the vault which eventually fell through a wormhole and landed in another universe, on the outskirts of a city that would eventually come to be known as Valyria.
Fin.
This thread was inspired by @mkobach and @fast thread on Hamilton gifs, as well as Twitter strategy tweetstorms unleashed by @tobydoyhowell
Gandalf's frustration with promotional email was straight-up borrowed from @lovevalgeisler and @kdlafrance 's tweets.
Gandalf's frustration with promotional email was straight-up borrowed from @lovevalgeisler and @kdlafrance 's tweets.
If you liked this thread, I do a detailed audit of online stores covering three areas:
1) Site UX
2) Copy/positioning
3) Email performance.
You can have me look at your site and suggest improvements on a 15-minute free call.
Details here https://www.pixelsandclicks.net/ecommerce-high-conversion-audit/?utm_source=twitter&utm_medium=social&utm_campaign=LOTR
1) Site UX
2) Copy/positioning
3) Email performance.
You can have me look at your site and suggest improvements on a 15-minute free call.
Details here https://www.pixelsandclicks.net/ecommerce-high-conversion-audit/?utm_source=twitter&utm_medium=social&utm_campaign=LOTR
