What does the future hold for health and fitness in Canada? Advanced Performance HD ( @AdvPerformHD) has been working with @GoodlifeFitness to engineer innovative solutions for complex problems in the #COVID19 era. THREAD. 1/

2/ The #COVID19 pandemic has completely changed how we live, & how we perceive and experience risk. Risk is not binary but rather exists on a spectrum influenced by emotions and experiences, which ultimately drives choices & behaviour https://twitter.com/petrosoniak/status/1264922248470806528?s=20

3/ The “new normal” has compelled us rethink how we interact: We zoom, we distance, we mask. Society has been required to overhaul designs, processes, and procedures on a massive scale. How do we decide what works and what doesn’t?

4/ Moreover: How do we estimate the effect of design interventions? How can we best influence behavioural change? And are there unintended consequences in untested plans?

5/ At @AdvPerformHD we use our #simulation and design expertise to “crash test” new systems and processes to help make data-informed decisions. Our collaborative work helps to answer a key and pressing question: Does work as imagined resemble work as done?

6/ In 2020, we worked w/ @GoodLifeFitness to test their re-opening plans ( https://www.goodlifefitness.com/goodlife-standard). Engagement, reflection and adaptation are key elements of a learning organization ( https://hbr.org/2008/03/is-yours-a-learning-organization) that we leveraged towards the creation of new & innovative solutions

7/ To do this, we employed numerous evidence-based practices & behavioural nudges to promote social norms (masks, physical distancing, hand washing) that align with public health recommendations and minimize risk

8/ We approached this as a wicked problem ( https://twitter.com/petrosoniak/status/1274921713990602753?s=20): one that lacks a single unifying solution. We used multi-modal #simulation to generate deep engagement by way of testing, debriefing, feedback, revision & re-design

9/ What followed was a complex and novel exploration of how to input behavioural psychology, human factors and design engineering to build a responsible and functional fitness experience

10/ Interested in knowing more? Stay tuned for details, specifics and outcomes in Part 2 of our Fitness and Design Series #APHD