Read on Twitter
1/ Last Friday, I started a beef with @stoolpresidente while running the @MorningBrew account
here's what i learned about starting twitter wars and beef marketing
here's what i learned about starting twitter wars and beef marketing
2/ They definitely work
the @Morningbrew account added ~2,500 followers in 24 hours
that is 10x our daily average
the @Morningbrew account added ~2,500 followers in 24 hours
that is 10x our daily average
3/ Milk it for all its worth
it's not easy starting these beefs
once you have lightning in a bottle
turn the heat up and keep it going
we got four separate tweets out of him each with 450K+ impressions
it's not easy starting these beefs
once you have lightning in a bottle
turn the heat up and keep it going
we got four separate tweets out of him each with 450K+ impressions
4/ Expand the scope
Virality works by increasing the size of the viral loop
the easiest way to do that is involve large accounts
thats why i tagged @BarstoolBigCat, @KFCBarstool, @Vindog56 etc.
Virality works by increasing the size of the viral loop
the easiest way to do that is involve large accounts
thats why i tagged @BarstoolBigCat, @KFCBarstool, @Vindog56 etc.
5/ Speak their language
I follow barstool so I know the jokes they make, the memes they use, the people in their org etc.
it's easier to beef with someone you understand
because you know which buttons to push
I follow barstool so I know the jokes they make, the memes they use, the people in their org etc.
it's easier to beef with someone you understand
because you know which buttons to push
6/ Don't compromise your values
never get nasty
never lead with malice
never get personal
stay in control and represent yourself well
especially when you're representing an entire brand like the Brew
never get nasty
never lead with malice
never get personal
stay in control and represent yourself well
especially when you're representing an entire brand like the Brew
7/ Maintain your voice
this is important because it helps increase the tribalism of your followers
if they see Morning Brew stay true to its guns
they are more willing to align themselves with us for the long run
this is important because it helps increase the tribalism of your followers
if they see Morning Brew stay true to its guns
they are more willing to align themselves with us for the long run
8/ Make sure it is clear what you're beefing about
i made sure to focus the beef on Buffett vs Dave
if i tried to veer away from that central idea
it would get messy and less compelling
pick a lane and stick with it
i made sure to focus the beef on Buffett vs Dave
if i tried to veer away from that central idea
it would get messy and less compelling
pick a lane and stick with it
9/ Be thirsty
but don't not too thirsty
once a beef begins, continue to make subtle nods to it
1. it provides kindling should it ever erupt again
2. it makes your followers feel like they are part of an inside joke
but don't not too thirsty
once a beef begins, continue to make subtle nods to it
1. it provides kindling should it ever erupt again
2. it makes your followers feel like they are part of an inside joke
10/ Seize the moment
don't over think every tweet you send
these things are all about momentum
don't let it die
let it rip
don't over think every tweet you send
these things are all about momentum
don't let it die
let it rip
