This week, NWSL announced a majority woman-founded group had secured exclusive rights to bring a pro women’s soccer team to LA.

A week prior, private equity firm Bridgepoint approached FA about purchasing a large minority stake in WSL.

So whats the hype in women’s football?

Viewing Figures

FIFA announced 2019 Women’s World Cup viewing figures hit 1.12bn. Comparatively, the 2018 men’s World Cup pulled in 3.57bn

Despite this, women’s tournament received equivalent to 7.5% of the prize money of the men’s – it should have been closer to 1/3rd

Broadcast

CBS All Access is streaming matches of the NWSL this summer, marking first time games can be reliably seen on a major provider.

Media rights deal struck with Sky Mexico and Scandinavian broadcaster NENT means WSL will be broadcast overseas for first time.

Fan Attendance

NWSL games rose more than 20% last season and WSL games were up 34% from the season before.

As a result...

Media rights are likely rise.

The sport will drive greater commercial value from partnerships.

Leading to...

Higher league and franchise valuations.

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