Looks like we rocked quite a few boats this week. We hear a lot of calls were made as a result of our investigation into Breitbart & dark pool sales houses

If you’re an advertiser, these are the questions you should be asking ad exchanges: https://branded.substack.com/p/so-thats-how-breitbart-is-still-making?r=3aqd4&utm_campaign=post&utm_medium=web&utm_source=copy

•Have you audited all of your SSP partners?
•What have you found among your ads.txt or sellers.json records?
•Do you allow DIRECT labels in ads.txt to be reused across uniquely owned sites for accountIDs in sellers.json approved as BOTH publisher & Intermediary seller?

•Do you require labeling this shared Intermediary inventory as RESELLER in ads.txt?

•Are you updating your ToS and emailing your clients to let them know you:

1. Have banned this practice
2. Are implementing a random audit schedule and a 3-strike policy (aka consequences)?

BTW: This issue of BRANDED crossed 25,000 views in just 2 days - that’s a record for us so far!

@catthekin and I are so grateful for your continued support, shares and signups! https://branded.substack.com/