Also they promote the testing site just a couple of times on their social media pages. When in fact, a percentage of the residents don’t have insta or Twitter (look at # of followers they have, pretty low for a city.) Digital divide and no access to internet is a thing in 2020
so a good chunk of residents didn’t know a testing site was offered. Plus it was weekly? And hours were during times of a 9-5 job. Promote through mail! The power of mail is strong in civic/political engagement. A small mailer saying “hey here is a testing site @ this time.”
Idk maybe the city should hire interns and young community advocacy researchers to promote events. The lack of promotion is abysmal here. Can’t just promote a couple of times and call it “efforts were made.” “Well we promoted, whoever shows up, shows up!”
So thank you for joining me for this segment of “consider the following.”