Kansas Lottery pays Kansas track (NASCAR-owned) $525K per yr 2019-2023 to sponsor Xfinity fall race. That includes space/rights to sell lottery tickets at all events, 500 tix + 2 suites all events, 4,000 fall Xfinity tix for lottery prizes, track signage & other benefits ...(1/2)
... considering how big a deal Kansas Lottery sponsorship is & obviously no tix/fans this wknd, not surprising that NASCAR gave Kansas Lottery naming rights for realigned Xfinity race (was Iowa) Saturday for free. Some sponsorship folks I talk to say it's good/right move. (2/2)
... with the Kansas Lottery being operated by the state government, the sponsorship contracts for the races are public records, so that is how we can find out the details of the deal.
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