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Thinking of becoming a social app thought leader
Successful social apps are all alike; every unsuccessful social app is unsuccessful in its own way.
There are only 4 factors in any social app
public or private
sync or async
text or media
broadcast or narrowcast
these can be combined in infinite ways. pick any combo...do it well....billion dollar company right there.
public or private
sync or async
text or media
broadcast or narrowcast
these can be combined in infinite ways. pick any combo...do it well....billion dollar company right there.
Here’s an idea. Take any group of people - for example, carpenters. Now make a social app for them. Boom.
Another free idea. Take any utility app, for example Calculator. Now make it social. Profit.
Design it not just what it looks and feels like. Design is about retention metrics.
Good social apps are apps. Great social apps are games.
As a social app creator you need to think of your role as part fashion designer, part accountant and part drug dealer.
I recently visited Asia for the first time and I wanted to share some learnings
the focus on aesthetic is impeccable. the language, the culture, design on every ramen bowl 
the way they use this app "wechat" is really amazing. think of if all your apps were one app 
the focus on aesthetic is impeccable. the language, the culture, design on every ramen bowl the way they use this app "wechat" is really amazing. think of if all your apps were one app
For a curious learner - inspiration is everywhere. I don't get inspiration from other tech products. For instance, Taylor Swift's distribution strategy for her new merch and album "folklore" are a great lesson in marketing. Short notice but enough build up time creates "FOMO" 1/
Just like with a mother’s cooking, the secret to the magical social products is love
