QUERY LETTER THREAD: This is the topic I get asked about the most, so I wanted to put all the various advice I have about it into a singular thread for your ease of reading. (And for mine, so when I'm asked about it next, I can point back to here.) 1/

First off, be sure to check out Bellevue client @Balance510's article on query letters linked below, as Saeed says succinctly in his article what's going to take me a whole tweet thread to lay out. So check his article out first! 2/ https://bit.ly/3hunytc 

To start off, here are a few things NOT that are NOT queries and should not be sent: Asking if we accept query letters (this happens 5 times a day); asking if I can give general career advice; asking if we can grab a coffee and chat; demanding to schedule a meeting ASAP. 3/

Someone asked about hard "Don't Do Its." Those would be showing up in person to pitch your script (has happened a few times and was a bit scary), calling my office or personal line to pitch it (annoying), or physically mailing your query/script (automatically trashed.) 4/

One more hard "Don't Do It" and this is the one that happens hourly to me -- DO NOT ATTACH FILES TO YOUR QUERY. If there is a file attached, I automatically delete the email. Just like you would, if you got an email from someone you didn't know with a file attached. 5/

Next question is: WHO should you be querying? This is where it's important to focus on querying individuals whom you'll have the highest rate of success in getting a response from. This requires a fair amount of research on your part, but is worth it. 6/

Focus on reps who have represented writers who have written similar scripts to yours. The annual Black List lists reps, so do trade articles about scripts that are sold. There's also IMDBPro, etc. Find reps that have had success with scripts similar to yours. 7/

Personally, I would recommend NOT focusing on high-level reps who only rep A-List writers. They're unlikely to read a query or want to rep up & coming writers. It's possible, but unlikely. And this is about focusing on the best rate of success. 8/

A lot of reps (particularly managers) guest on podcasts, are on twitter, or do interviews. Usually, we indicate if we're open to queries, and so on. So do your research and find someone who seems a good fit for you AND is open to queries. 9/

On to the query letter. What should be in the subject line? Do a description of the project AND, if you have a unique or relevant backstory, a description of you. As in, "Sci Fi Thriller written by Former Navy Sniper" or "90s Music Biopic written by a former pop star." 10/

Address the email to the person whom you think is the best fit at a company. Even if it's sent to a general email box for the company. That shows you did some research (which is a sign of drive/seriousness, which reps like) and makes the rep feel targeted 11/

Then put in a line about why you think they're right for this project. Have they sold or had on the Black List a project similar to your script? Tell them. Again, this shows you did your research on them, which is a nice sign of someone taking their craft seriously. 12/

Then it's a line or two about who you are. Where you're from, what you do, and if you have a unique life experience, especially if it's relevant to the script. That's not a requirement, but it's always intriguing to hear about and can help sell the script (and you.) 13/

Then, the logline for the project. This is THE MOST IMPORTANT PART OF THE QUERY. People always ask what made me request a script. It is ALWAYS the logline. Not contest wins, not a cool backstory. None of that matters if the script sounds boring or derivative. 14/

Contest wins (esp. prominent contests) and/or cool backstory may tip the balance if a logline sounds somewhat interesting but not undeniable. But I've never seen a boring logline and then requested the script because they won a contest. 15/

For better or worse, execs at studio & prodcos DO NOT CARE about contest wins. They only care about the concept for a script -- can they get it made? They get a dozen scripts a week, so they have to WANT to read this one above those others. Hence, concept is king. 16/

As well, ONLY SEND ONE LOGLINE. That's it. Focus on your most relevant project for this rep. But your best foot forward. We don't want to read five different loglines. Just the one that you really want us to consider. Sending more makes you look unprofessional and indecisive. 17/

After the logline, you can put any relevant contests wins or attachments (if any.) But if you don't have any, it's not a big issue whatsoever. Again, the logline is the largest determining factor in whether I want to request to read a script. 18/

Overall, I would focus on brevity and clarity. Don't put in any info that isn't necessary. Don't put in your entire life story or paragraphs of plot description. And close it with a polite thank you for consideration and your name. You're good to send. 19/

Now, a question that comes up a lot is how and when to follow up on queries you've sent to reps that weren't responded to. And, honestly, the answer is... don't. 20/

Please don't email weekly, monthly, etc. with the same query. Don't 'check in' over and over. I have a producer friend who's been emailed THE SAME QUERY LETTER every Wednesday for two years. If you didn't get a response, you already have your answer, unfortunately. 21/

If you do get a response requesting your script, it's standard to have you sign a release form before we can read the script. That's the legal norm and something you should be prepared for. 22/

After it's been sent, feel free to check-in respectfully after 2 weeks. I try to read requested material within that time frame. That said, we all have lots going on and need to focus on our existing clients, so don't be discouraged or insulted if it takes longer than that. 23/

If there is a situation that creates a time crunch, say another rep wants to sign you, feel free to email and note that, so the rep can prioritize the read. But unless it's a situation like that, I'd err on the side of letting them take their time (within reason.) 24/

I'm sure I must have inadvertently left out some aspect of queries, so feel free to ask on the thread below. Otherwise, hopefully, this info is helpful and now I can just reply back with this thread when I next get asked for query advice... END