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I want to make a thread of all the eCom tips that I've learned over the years, updated a few times a week, and open for contribution from everyone
I'll answer questions here as well
I want to make a thread of all the eCom tips that I've learned over the years, updated a few times a week, and open for contribution from everyone
I'll answer questions here as well
Quick intro:
I started my career in eCommerce when I was 14 years old, and have built 9 brands and developed 30+ products for myself and my clients.
I teach my framework to start your own brand at http://buildahaus.com/
You're welcome to sign up to get a free call
I started my career in eCommerce when I was 14 years old, and have built 9 brands and developed 30+ products for myself and my clients.
I teach my framework to start your own brand at http://buildahaus.com/
You're welcome to sign up to get a free call
Some of the stuff that I will go over in this thread will be fitting for beginners and some will be useful for intermediate brand owners.
Everyone needs to start somewhere, so if you see a question that may seem obvious to you, please help rather than dismiss it!
Everyone needs to start somewhere, so if you see a question that may seem obvious to you, please help rather than dismiss it!
1. Get a free site audit
Google came out with a site audit tool that will review your site. They will crawl through and see if you're missing any vital components on your site to rank properly + give you recommendations for best practices https://growmystore.thinkwithgoogle.com/
Google came out with a site audit tool that will review your site. They will crawl through and see if you're missing any vital components on your site to rank properly + give you recommendations for best practices https://growmystore.thinkwithgoogle.com/
2. Increase AOV with bundling
Get more out of your customer by offering a bundle of your product rather than just 1 unit
Will work better for some product than others, esp replenishable like soap, beverages, beauty
Make the bundle into a variant on the product listing
Get more out of your customer by offering a bundle of your product rather than just 1 unit
Will work better for some product than others, esp replenishable like soap, beverages, beauty
Make the bundle into a variant on the product listing
Use the bundle app to keep the inventory levels in sync since the variant would just mark 1 product sold, whereas in reality, it's actually 3 products sold
Price the bundle at a discount
App: https://apps.shopify.com/bundles?utm_campaign=installed&utm_content=contextual&utm_medium=shopify&utm_source=admin
Price the bundle at a discount
App: https://apps.shopify.com/bundles?utm_campaign=installed&utm_content=contextual&utm_medium=shopify&utm_source=admin
3. Add Google Analytics to your site
For Shopify:
Online store -> Preferences -> add GA code
Turn on Enhanced Ecommerce
https://support.google.com/analytics/answer/6032539?hl=en
http://analytics.google.com
Helps you see where your traffic is coming from to make informed decisions on where to allocate spending
For Shopify:
Online store -> Preferences -> add GA code
Turn on Enhanced Ecommerce
https://support.google.com/analytics/answer/6032539?hl=en
http://analytics.google.com
Helps you see where your traffic is coming from to make informed decisions on where to allocate spending
4. Add Facebook Pixel to your site
Ever wonder why you visited a site and you see ads for it for the next 40 years? It's because there was a pixel placed on the site
This helps you keep track of visitors to your site to re-market to them later on
Ever wonder why you visited a site and you see ads for it for the next 40 years? It's because there was a pixel placed on the site
This helps you keep track of visitors to your site to re-market to them later on
5. Add a Snapchat pixel
Detailed guide here: https://www.getelevar.com/how-to/setup-snapchat-tracking-on-shopify/
Even if you aren't planning to run snapchat ads right now, it's always good to have these on your site so that when you do Snapchat ads, you will start with a ton of data rather than starting from scratch
Detailed guide here: https://www.getelevar.com/how-to/setup-snapchat-tracking-on-shopify/
Even if you aren't planning to run snapchat ads right now, it's always good to have these on your site so that when you do Snapchat ads, you will start with a ton of data rather than starting from scratch
Pixels may seem like a super basic thing but it's one of those things that I've seen a lot of my clients missing from their site or they didn't configure it properly. Remember to run tests yourself to see if your visit is registering on the pixel.
6. Collect Emails + SMS
I've bounced between 11 different solutions and at the end still end up loving @privy the most because of its level of customization and integration with other apps to sync data
I like half-page popup for mobile + a footer input field to collect emails
I've bounced between 11 different solutions and at the end still end up loving @privy the most because of its level of customization and integration with other apps to sync data
I like half-page popup for mobile + a footer input field to collect emails
There's no magic time for pop up, it'll be optimized differently for every store. I like to first set it to be 50% scroll or 3 seconds, but I recommend testing that against other times
7. If you do collect SMS and email via Privy, I would collect email on the first screen, with the second screen being a button that leads to an opt-in via the message panel using @PostscriptIO
8. For email pop ups, collapse it rather than making it disappear completely when people x out.
I like to put the collapsed button on the right side of the screen because I find that to be the most accessible spot for the user's thumb
I like to put the collapsed button on the right side of the screen because I find that to be the most accessible spot for the user's thumb
9. Using the Announcement bar
When you're not using the announcement bar to promote a special sale, use this precious real estate to highlight the value prop of your product
When you're not using the announcement bar to promote a special sale, use this precious real estate to highlight the value prop of your product
10. Allow your customers to buy anywhere
It's common to see everyone send traffic to the product page to buy a specific product, but what if you can allow them to buy anywhere?
On Shopify, create a buy button for the product, which will generate an html code
It's common to see everyone send traffic to the product page to buy a specific product, but what if you can allow them to buy anywhere?
On Shopify, create a buy button for the product, which will generate an html code
With this button, you can put it on any landing page like ones made with Shogun, Shopify's blog, Webflow, etc.
Doing this increased our conversion by 3x because we were able to further tell the product's story through a customized landing page
Doing this increased our conversion by 3x because we were able to further tell the product's story through a customized landing page
11. Directly discount any product
Typically the coupon code share link will only send the user to the homepage, but there's a way to apply it to a product page
Add this to the end of the product URL
?discount=your_discount
ex: http://www.yourshop.com/collections/all/my-product?discount=savefive
Typically the coupon code share link will only send the user to the homepage, but there's a way to apply it to a product page
Add this to the end of the product URL
?discount=your_discount
ex: http://www.yourshop.com/collections/all/my-product?discount=savefive
12. Find products to cross-sell
Super simple way to increase your cart value -> cross sell
On Shopify:
Analytics -> Reports -> Behavior -> Online store cart analysis
Super simple way to increase your cart value -> cross sell
On Shopify:
Analytics -> Reports -> Behavior -> Online store cart analysis
13. Here's a thread of my favorite apps to use to boost Average Order Value (AOV), Conversion Rate (CVR) and Customer Retention Rate (CRR) https://twitter.com/EggrolI/status/1263259596006678529
Love this tweet from @yo about the need for FAQ
My fave app is Help Center FAQ on Shopify Apps
https://twitter.com/yo/status/1285995193104306179?s=21 https://twitter.com/yo/status/1285995193104306179
My fave app is Help Center FAQ on Shopify Apps
https://twitter.com/yo/status/1285995193104306179?s=21 https://twitter.com/yo/status/1285995193104306179
In terms of the best eCommerce platform to use, I've used Shopify for the past 8 years and dabbled around other platforms for my clients, but nothing compares to the accessibility of Shopify for all levels of merchants
Get your 14-day trial here: https://www.shopify.com/?ref=trendyco
Get your 14-day trial here: https://www.shopify.com/?ref=trendyco
14. Make your transaction emails (order confirmation, shipping email) make you more money; customize the layout using the Orderly Emails app
App: https://apps.shopify.com/email-templates?utm_campaign=installed&utm_content=contextual&utm_medium=shopify&utm_source=admin
Can add coupon and product recommendations to get second purchases
App: https://apps.shopify.com/email-templates?utm_campaign=installed&utm_content=contextual&utm_medium=shopify&utm_source=admin
Can add coupon and product recommendations to get second purchases
15. Calculating the actual conversion rate
Your Shopify CVR is calculated based on (purchase/online store sessions)
Multiple sessions could mean same person visited your site in diff times of the day
In reality, it should be (purchase/visitor) This counts unique visitors CVR
Your Shopify CVR is calculated based on (purchase/online store sessions)
Multiple sessions could mean same person visited your site in diff times of the day
In reality, it should be (purchase/visitor) This counts unique visitors CVR
Love this write-up from @mrsharma on a simple approach on copywriting https://twitter.com/mrsharma/status/1285584368057176069?s=20
The kickass way to build a landing page for higher conversions
https://twitter.com/londonspilker/status/1177630271652401153?s=21 https://twitter.com/londonspilker/status/1177630271652401153
https://twitter.com/londonspilker/status/1177630271652401153?s=21 https://twitter.com/londonspilker/status/1177630271652401153
oops twitter formatting got this lost in the mix
https://twitter.com/eggroli/status/1286045533627457536?s=21 https://twitter.com/EggrolI/status/1286045533627457536
https://twitter.com/eggroli/status/1286045533627457536?s=21 https://twitter.com/EggrolI/status/1286045533627457536
17. The IG highlight on your profile is a valuable piece of real estate to acquire new customers
Post your evergreen offer here to turn visitors to your IG into potential buyers on your website
Post your evergreen offer here to turn visitors to your IG into potential buyers on your website
18. Shameless plug, my firm helps dropshippers solve logistics and supply-chain issues by handling all of it through our team in China + our special line with China Post to deliver products from China -> US in as little as 6 days
http://drophaus.co/ https://twitter.com/alonsohernand3z/status/1285970893446025216?s=20
http://drophaus.co/ https://twitter.com/alonsohernand3z/status/1285970893446025216?s=20
19. Reduce the amount of time you need to spend on writing or long zoom calls for teaching your team X
shoot a loom video of you doing the task, send the video to them to learn, and ask them to write out the SOP in a doc based on your video
You saved time and got an SOP
shoot a loom video of you doing the task, send the video to them to learn, and ask them to write out the SOP in a doc based on your video
You saved time and got an SOP
nugget from @ecomchasedimond
https://twitter.com/ecomchasedimond/status/1286030857141018624?s=21 https://twitter.com/ecomchasedimond/status/1286030857141018624
https://twitter.com/ecomchasedimond/status/1286030857141018624?s=21 https://twitter.com/ecomchasedimond/status/1286030857141018624
Love this take on branding in ads from @mrsharma
people see thousands of posts a day, if you donโt immediately communicate your value prop in your ads, youโre just another pretty picture on the feed amongst a few thousand others
https://twitter.com/mrsharma/status/1286326029104054274?s=21 https://twitter.com/mrsharma/status/1286326029104054274
people see thousands of posts a day, if you donโt immediately communicate your value prop in your ads, youโre just another pretty picture on the feed amongst a few thousand others
https://twitter.com/mrsharma/status/1286326029104054274?s=21 https://twitter.com/mrsharma/status/1286326029104054274
People love social currency and the best social currency is being the first one of your friends to discover and introduce something new/cool
Give your customers the opportunity to market for you
https://twitter.com/yo/status/1286399444351582208?s=21 https://twitter.com/yo/status/1286399444351582208
Give your customers the opportunity to market for you
https://twitter.com/yo/status/1286399444351582208?s=21 https://twitter.com/yo/status/1286399444351582208
21. A Key performance indicator (KPI) that you should focus on is the returning customer rate
Having a healthy percentage of repeat buyers combined with a sustained acquisition rate will guarantee that your store grow month over month
More info here: https://blog.smile.io/repeat-customers-profitable/
Having a healthy percentage of repeat buyers combined with a sustained acquisition rate will guarantee that your store grow month over month
More info here: https://blog.smile.io/repeat-customers-profitable/
Now comes the Q, how do I get customers to come back?
1. Customer support
2. Accessibility on Social Media
3. Good Product
4. Retention email flows
5. Retargeting on Paid
6. Freebies with order
7. SMS flow
8. Reward program
Now, lemme expand on each of these
1. Customer support
2. Accessibility on Social Media
3. Good Product
4. Retention email flows
5. Retargeting on Paid
6. Freebies with order
7. SMS flow
8. Reward program
Now, lemme expand on each of these
Customer Support
I use Gorgias and started with a VA team from overseas, hired them on Upwork to save cost, and as I grew bigger, I moved the CS team in-house with people that understand our brand language and products so they can recommend products within support tickets
I use Gorgias and started with a VA team from overseas, hired them on Upwork to save cost, and as I grew bigger, I moved the CS team in-house with people that understand our brand language and products so they can recommend products within support tickets
For lower priced items, I always try to be more lenient with returns/refunds for customer support. Elevating the customer experience post-purchase will entice them to come back for a second purchase
Try to keep first response time under 8 hours, and through Gorgias, learn how to use their macro templates to speed up response time. Many support tickets are asking the same question so you can generally use a standardized template
Sign up for Gorgias: https://gorgias.grsm.io/jasonwong5047
Sign up for Gorgias: https://gorgias.grsm.io/jasonwong5047
Be accessible on Social Media
Use the platforms to build a personality around your brand. If your brand feels relatable and the content isn't always sales, you'll entice people to follow your account and build a relationship with them there
Use the platforms to build a personality around your brand. If your brand feels relatable and the content isn't always sales, you'll entice people to follow your account and build a relationship with them there
Don't try to plan out your content based on a pattern, people will pick up on it. Treating your brand account like a personality has been the most effective method I've observed from across the board, and will allow your audience to connect with you deeper.
Retention emails
Depending on your product, I would plan out 4 flows
1. Win-back flow
2. Replenishment flow (if applicable)
3. Thank you flow
4. Anniversary Flow
Depending on your product, I would plan out 4 flows
1. Win-back flow
2. Replenishment flow (if applicable)
3. Thank you flow
4. Anniversary Flow
Win-back flow
Sent 70 days after order placed
Email 1: Think you need another X
10 days later
Email 2: Bigger discount for a final push
Sent 70 days after order placed
Email 1: Think you need another X
10 days later
Email 2: Bigger discount for a final push
Replenishment Flow
If your item can be replenished, think about how long between purchase 1 and 2 would be, and time this email around that time
ex. if I know that someone needs a razor every 20-30 days, I'd send an email around those times (test diff times) to remind them
If your item can be replenished, think about how long between purchase 1 and 2 would be, and time this email around that time
ex. if I know that someone needs a razor every 20-30 days, I'd send an email around those times (test diff times) to remind them
Thank You Flow
40 mins after purchase
Email 1. Thank the customer, write it from the owner to make it personal
1 Day later
Email 2-X. Welcome flow, exclude people that have been in the welcome flow
Email N. Tutorial/care guide if applicable
40 mins after purchase
Email 1. Thank the customer, write it from the owner to make it personal
1 Day later
Email 2-X. Welcome flow, exclude people that have been in the welcome flow
Email N. Tutorial/care guide if applicable
Anniversary Flow
Send 1 year after order placed
1. Thank them for joining the family/community and offer a discount to entice them to come back/celebrate their anniversary
Send 1 year after order placed
1. Thank them for joining the family/community and offer a discount to entice them to come back/celebrate their anniversary
BTW, these will most likely be contested as every brand does emails differently, at different time configurations. This is just what I personally do, so use these as references and not a definite guide
Retargeting on Paid
There are 2 ways, easy and advanced, depends on the stage of your store
1. https://apps.shopify.com/retargetapp-facebook-retargeting
This app is a turnkey solution to set up retargeting ads for your store, caveat is that there are limitations to creatives and can't get too deep in retargeting
There are 2 ways, easy and advanced, depends on the stage of your store
1. https://apps.shopify.com/retargetapp-facebook-retargeting
This app is a turnkey solution to set up retargeting ads for your store, caveat is that there are limitations to creatives and can't get too deep in retargeting
2. Setting it up within your business manager
There's a lot of diff methods to go about it, I'll link a video that I think is very helpful to explain the concept and walk-through
There's a lot of diff methods to go about it, I'll link a video that I think is very helpful to explain the concept and walk-through
Freebies with order
To keep our brand top of mind, I send out branded freebies with each order so they'll use it and see our logo every time they use it
For Doe Lashes, I gave away a free lash travel bag for every order, and practically gave away the branded lash applicator
To keep our brand top of mind, I send out branded freebies with each order so they'll use it and see our logo every time they use it
For Doe Lashes, I gave away a free lash travel bag for every order, and practically gave away the branded lash applicator
SMS flow
2 use cases:
1. Use SMS as a communication channel to talk to your customers 1:1 to build relationships and entice them to come back
2. Send broadcasts to the audience list for special promotions and content to get them to visit the site again
I use @PostscriptIO
2 use cases:
1. Use SMS as a communication channel to talk to your customers 1:1 to build relationships and entice them to come back
2. Send broadcasts to the audience list for special promotions and content to get them to visit the site again
I use @PostscriptIO
Love this from @kurtinc
You have the power to path the customer journey... donโt make dead end roads on your site
https://twitter.com/kurtinc/status/1287764738718539777?s=21 https://twitter.com/kurtinc/status/1287764738718539777
You have the power to path the customer journey... donโt make dead end roads on your site
https://twitter.com/kurtinc/status/1287764738718539777?s=21 https://twitter.com/kurtinc/status/1287764738718539777
Reward Program
To incentivize second orders, we built a reward program using @smilerewards , which gives customers points for actions like leaving a review, following on IG, purchases, etc. I'll elaborate on our strategies on Smile next
To incentivize second orders, we built a reward program using @smilerewards , which gives customers points for actions like leaving a review, following on IG, purchases, etc. I'll elaborate on our strategies on Smile next
Give $X get $X initiative
Word of mouth remains the highest converting method of acquiring a new user, yet not many brands have been able to establish programs for it
We give this offer to all new and existing users so they're incentivized to promote your brand to get a discount
Word of mouth remains the highest converting method of acquiring a new user, yet not many brands have been able to establish programs for it
We give this offer to all new and existing users so they're incentivized to promote your brand to get a discount
We built an offer structure that allows people to easily get a freebie before they even make a purchase, so when they do make their first purchase, they would already have a code to get the freebie (pushing CVR higher for those users)
We built a Klaviyo flow to email people who have X amount of points in their account, telling them that if they get a little bit more points, they would qualify for a specific offer
so if an offer is redeemed at 500 points, we send emails to anyone with 450 points
so if an offer is redeemed at 500 points, we send emails to anyone with 450 points
We run promotional campaigns to double the points during specific time frames. Inspired by the double start weekends that Starbucks deploy, this pushes people to make purchases in order to earn more points, all while maintaining brand value by not giving direct discount codes
22.
Use Linktree on your socials to send visitors to multiple destinations
Sometimes you may not want to send the visitor straight to the homepage, maybe there's a special landing page for a promotion, or a video to introduce your brand. This is a free way to organize your links
Use Linktree on your socials to send visitors to multiple destinations
Sometimes you may not want to send the visitor straight to the homepage, maybe there's a special landing page for a promotion, or a video to introduce your brand. This is a free way to organize your links
You can see that we link to our homepage, but also to other pages for tutorials, support, and a promotional campaign for SMS using @PostscriptIO
23 hereโs a cave of gold nuggets on how to make ads that stick
https://twitter.com/amlewis4/status/1263626962276319232?s=21 https://twitter.com/amlewis4/status/1263626962276319232
https://twitter.com/amlewis4/status/1263626962276319232?s=21 https://twitter.com/amlewis4/status/1263626962276319232
