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Hi #gamedev #indiegames are you wondering if your Steam page traffic is normal? How much traffic should be converting? Is a 10% wishlist conversion rate good? I surveyed a bunch of games that appeared in the Steam Summer Festival 1 month ago and got some data ...
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First. Details: Developers volunteered this data via a survey. In total, data for 56 games were submitted to me. There were 900 games in the festival. I reached out to developers who had very visible games. So take all that with a grain of salt when looking at "average" numbers.
Each blue bar in this chart is a game. The Y-axis is # of wishlists it earned over the week of the festival. A couple games ran away with it though. The Riftbreaker is #1 in this chart and earned over 41,096 wishlists that week. Not sure if it was #1 earner in the whole festival.
The Riftbreaker! Breaking hearts and breaking charts. The Riftbreaker! https://store.steampowered.com/app/780310/The_Riftbreaker/">https://store.steampowered.com/app/78031...
Each bar in this chart represents a game and the number of impressions each one earned. Impressions are "capsule views". Those "cliffs" basically map to whether the game got a "featured spot" on the steam festival page.
The most "exposed" game was... The Riftbreaker again with 26,410,000 impressions. If you look at all the games I surveyed the median number of impressions was 1,566,578. 1.5 MILLION! Spend money on an artist who will make you a good capsule. Pay artists! Don& #39;t do it yourself!
If the shopper clicked a capsule they were taken to the game& #39;s store page. That counts as a "page view." Here is the chart of all the surveyed games and how many page views they got over the festival. Again, 2 big winners here. Ya one of them was The Riftbreaker.
The Riftbreaker!!!!!
If shoppers like your steam page and your game, they wishlist it. Because people gave me their wishlists I can figure out what the conversion rate was for every game. Here is what that chart looks like. Much more evenly distributed. And no! Riftbreaker was not #1. It was #17.
In fact, the games with the best wishlist conversion rates were not necessarily the biggest games or the prettiest (though some were). Here they are in order: https://store.steampowered.com/app/593640/Papetura/
https://store.steampowered.com/app/59364... href=" https://store.steampowered.com/app/1158190/Do_Not_Buy_This_Game/
https://store.steampowered.com/app/11581... href=" https://store.steampowered.com/app/865610/Backbone/
https://store.steampowered.com/app/86561... href=" https://store.steampowered.com/app/492540/She_Dreams_Elsewhere/">https://store.steampowered.com/app/49254... https://store.steampowered.com/app/925560/Bot_Gaiden/">https://store.steampowered.com/app/92556...
Study the steam pages for these games! They are doing something right! Some of them are super pretty but I think they all do a good job of knowing their audience and speaking to them. Good copywriting folks! Good trailers! Good screenshots!
All of these top 5 games converted at least 20% of their page views into wishlists. The median conversion rate for all 56 games was 8.9%.
What genres got the most wishlists in the Steam Festival? Strategy games! Here is the median number of wishlists earned by games in each genre. Also, awe... platformers :(
Ending this on good vibes: 78% of developers who submitted a game to the festival said they thought it was worth the effort.
That is it. I wrote up more analysis here including some extra analysis of a couple games that did really well even though they were not The Riftbreaker. http://howtomarketagame.com/2020/07/20/was-the-steam-summer-festival-worth-it/">https://howtomarketagame.com/2020/07/2...
Also, what the hell Riftbreaker?
Oh and 1 more thing. If you were in the festival and you got more WLists than the Riftbreaker, send me your data. Even if you didn& #39;t beat it and want to make sure I am more accurate, send me your data. You can even opt to keep your game name private. https://forms.gle/TaLZpaJWGy5pJGfUA">https://forms.gle/TaLZpaJWG...
