Many companies won& #39;t go fully back to large "real world" / IRL events vs. digital for awhile
It& #39;s not because IRL events don& #39;t work. They do. They are a Top 3 source of pipeline and influence for most B2B companies.
No, they won& #39;t go back because large events are so much work
It& #39;s not because IRL events don& #39;t work. They do. They are a Top 3 source of pipeline and influence for most B2B companies.
No, they won& #39;t go back because large events are so much work
Most events professionals in B2B have kept their jobs even with little to do, and are much happier doing virtual events that nominally sign up 1000s or more
That& #39;s OK but it& #39;s not the same. It& #39;s so, so much easier to do a virtual event however that no one wants to go back.
That& #39;s OK but it& #39;s not the same. It& #39;s so, so much easier to do a virtual event however that no one wants to go back.