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Adding a few women to this list because ~where's the flavor~ (a thread) https://twitter.com/juliancole/status/1285481626877562880
Jane Newman - Major contributor to the planning discipline in the US at Chiat/Day. Persuaded Apple to 1984. Proved that creativity grounded in human truths creates relevance and far greater impact that leads to effectiveness. It was no longer a choice between one or the other.
MT Rainey - Also part of the Chiat/Day family on the Apple Work, went on to found her own agency which she built into a top 5 UK agency and then sold with a superb exit. https://businessshapers.co.uk/interviews/shaper-mt-rainey/
Mary Wells Lawrence - Similar to David Ogilvy where she started as a copywriter and then ran her own shop - where she was the first female CEO listed on the NYSE.
"The best advertising should make you nervous about what you're not buying." https://www.nytimes.com/2012/06/10/fashion/mary-wells-lawrence-took-on-the-mad-men.html
"The best advertising should make you nervous about what you're not buying." https://www.nytimes.com/2012/06/10/fashion/mary-wells-lawrence-took-on-the-mad-men.html
Barbara Proctor - The first Black woman to own and operate an advertising agency in 1976.
Acknowledging the social impact of advertising she refused to create ads or work with products she believed were detrimental toward women or Black people.
https://www.nytimes.com/2019/01/17/obituaries/barbara-gardner-proctor-trailblazing-ad-executive-dies-at-86.html
Acknowledging the social impact of advertising she refused to create ads or work with products she believed were detrimental toward women or Black people.
https://www.nytimes.com/2019/01/17/obituaries/barbara-gardner-proctor-trailblazing-ad-executive-dies-at-86.html
Caroline Robinson Jones - Jones was an early advocate insisting that advertising should focus on peoples' emotions, instead of just spotlighting the products themselves. Founded her own agency in the 1970s.
https://americanhistory.si.edu/blog/caroline-r-jones-adwoman
https://americanhistory.si.edu/blog/caroline-r-jones-adwoman
. @emmacooksonNYC came over as the founding head of planning at @BBHblacksheep and became chairman. The best connections planners can all trace their roots back to BBH (including @juliancole), as can @jonnybauer and the strategy family at @Droga5. https://www.thelookinglass.com/fearless-episodes/fearless-ep-17-the-simplifier-emma-cookson
. @mt_carney the co-founder of @NakedCommsAus which was a pioneer in the premise that "communications need not involve an ad buy" as we moved away from TV into digital.
She's now continuing to crush it by founding her own HOLDING COMPANY. https://outline.com/cLRB6a
She's now continuing to crush it by founding her own HOLDING COMPANY. https://outline.com/cLRB6a
