A few tips on how to make a beautiful landing page that converts 🧵

RT to share the knowledge 👋
DONT OVERLOAD YOUR SITE WITH TEXT

Users don't want to read an essay when they're buying your product

The simpler the better

It's a win-win
IMPLEMENT AB TESTING

If you don't know, AB testing is where you test two different designs and see which one users respond better to

It could be a button tweak, or a whole page

You could boost your site conversion rates massively if you identify ineffective parts of your site
Use relevant imagery and NOT cheesy stock photos

Many users can spot recycled images from stock photos from a mile away

This can impact your credibility and make you look low budget and poor quality

Find authentic + high quality imagery

check out http://unsplash.com 
WRITE A KILLER CALL-TO-ACTION

You have to think carefully about how to draw in customers

- Use FOMO
- Use effective verbs
- Use numbers to back up your credibility

e.g. LEARN 5 CRUCIAL SKILLS TO BUILD YOUR SIDE HUSTLE
DONT USE TOO MANY LINKS

Direct your user to 2-3 links

Don't confuse them when they're navigating your site, otherwise they will experience a paradox of choice

Keep their decision making as simple as possible for them
You need to keep building your user empathy skills

It's easy to make big mistakes on your landing page

It's also easy to make small adjustments which improve your conversion rates

Keep evaluating your site and looking at your google analytics (thread on this coming soon ⏳)
Got any other tips? Share the knowledge! 🙏
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