Are u at (local, regional, nation) government position & u don't know how to spread fear properly?

Do u rule on a media channel & ur audience isn't showing the proper panic level?

Our just a particular wanting arguments for the others to be scared as u are?

Here's the HOW TO!!
ALWAYS choose the WORST fact around to tell.

If the ICU, death & even cases data has gone down to the floor, don't worry, it's time for a new tool.
Every time u find a couple cases, call it outbreak.

U'll only need 10+ cases to call it VERY CONCERNING outbreak.
U don't have to worry this OUTBREAKS never develope in an epidemic way.

When they're exhausted with no consequence, simply move the focus to the new ones. With tenths thousands daily test, u sure will have some to keep running.
Spanish sample:

After moving from hospitalisation to deaths, and then cases now THE figure is outbreaks.

We're told 100+ outbreaks with a couple concerning by media&gov. Looking at raw data we've few hundred active cases. Yesterday's average cases/outbreaks was ~5 people/outB
Use all those OUTBREAKS to ask for/apply the hardest restriction available. Never give an exit road of time or measurable constant to release.

Once imposed, restrictions are here to stay endlessly, no matter any change in conditions.
Sample:

A SINGLE 'outbreak' of THREE infected people had been enough, just a few km away from where I am, to close EVERY night club in a whole town.

Reopening time: unknown.

A 'concerning OB' of 30+ people has lockdown and isolated a 200K area in Catalonia.

End date: unclear.
ALWAYS give figures unscaled & worst looking approach

Never compare with similar situations or other epidemic moments. U can only tell change trends when they're growing, never when they, usually next day, fall

Use proportion wisely, a fear treasure hides there in small numbers
Sample

In the ridiculous but chance sensitive basal phase numbers it is easy to go from 8 daily cases to 20 and back again to 12 and then 15.

1st day, u'll tell a 250% concerning increment. Day 2 u ask why that increment happened. And day 3 you just point cases keep growing.
EXPERT TRICK!

As second increment is very low, go thru different age segmentation and find one u think are not scared enough and present increase

U may be lucky to see that only 1 under 30 was infected day 3 but 4 the next day. Use it

YOUNG CASES GREW X4 YESTERDAY!

True story
ALWAYS aim ur antenna to the most scared fraction of pop. Confirm their fears & apply their wished restrictions. They'll be Ur army in the streets.

No need for the minimum rationale, if a good share think something, it's common sense!!

Votes and clicks await you gratefully!
Sample

Antenna: 'Young people is more focused on living than in risk, they're infecting and killing me'

The shift from hosp attending to detective general pop case finding lowers the median age of positives.
Use it.

Young ppl is NOW infecting more!!
Antenna

'I see ppl NOT wearing a mask, even alone hundred metres away. Virus will come floating to kill me'

My fav
Make masks mandatory EVEN if u can keep the distance u called safe, and tag those claiming that's a term contradict, irresponsible killers.
You can follow @plaforscience.
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