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How to structure your funnel with cold email 
Sending cold emails isn't enough.
Your prospects are going to creep on you.
What they find needs to be good.
Here's what you do
Sending cold emails isn't enough.
Your prospects are going to creep on you.
What they find needs to be good.
Here's what you do
Build a landing page on your domain.
Use Carrd. It'll take 1 hour.
Record a video of yourself and put it at the top of the page.
Here's how you structure the video...
Use Carrd. It'll take 1 hour.
Record a video of yourself and put it at the top of the page.
Here's how you structure the video...
1. Refined marketing statement.
Make a bold claim.
"I help {{niche}} achieve {{desired result}} using {{unique mechanism}} without {{negative connotation}}."
Make a bold claim.
"I help {{niche}} achieve {{desired result}} using {{unique mechanism}} without {{negative connotation}}."
2. Tell them your backstory.
Why are you here?
Why are you offering this?
Why are you good at what you do?
Why are you here?
Why are you offering this?
Why are you good at what you do?
3. The secret.
What's the secret behind why you get such great results?
Explain WHAT it is, but not HOW it's done.
What's the secret behind why you get such great results?
Explain WHAT it is, but not HOW it's done.
4. Paint a picture of the negative situation.
What's going to happen to them if they don't use your secret?
SHOW them.
What's going to happen to them if they don't use your secret?
SHOW them.
5. Paint a picture of the ideal situation.
What's going to happen if they DO use your secret?
Show screenshots, testimonials, success stories, ANYTHING you have.
What's going to happen if they DO use your secret?
Show screenshots, testimonials, success stories, ANYTHING you have.
6. Circle back with logic.
Break down the numbers.
Explain why working with you makes logical sense.
Break down the numbers.
Explain why working with you makes logical sense.
7. Guarantee your results.
Make your offer a NO BRAINER.
Make it so that any person who's serious about achieving {{desired result}} is OUT OF THEIR MIND if they say no.
Remove almost all risk from them.
Offer money back, extended service, whatever.
Make your offer a NO BRAINER.
Make it so that any person who's serious about achieving {{desired result}} is OUT OF THEIR MIND if they say no.
Remove almost all risk from them.
Offer money back, extended service, whatever.
8. Call to action.
Direct them to scheduling a call with you in your embedded calendly link below the video.
Direct them to scheduling a call with you in your embedded calendly link below the video.
