HOW TO WRITE CAPTIONS THAT CONVERTS VIEWERS TO BUYERS ON WHATSAPP.

If you are a business owner who sells on WhatsApp and has been struggling to make sales.

Chances are that you have been killing your sales by using the wrong words to promote your products.

But In this thread, I am going to teach you how to start doing it the RIGHT WAY in simple steps you can implement NOW.

Anybody can go on google to read about these strategies. So here I'm going to teach you using relatable examples.

Let's get down to business.

If I am to write a caption for promoting this shirt on my WhatsApp status.

Here is how I will go about it .

The first thing I'll do is to create my buyer's personas. You must have heard about this a couple of time now.

So I'm just gonna go ahead to put it to action.

First of, I will identify three categories of buyers who views my status.

1)Male students who earns between 10k to 20k monthly.

2)Ladies who wants to gift this to their male friends

3) Self employed students

Note: Be very specific here. Though, You can have a list of more than three categories. Depending on the quality/quantity of people viewing your status.

Out of all these three categories. I'm only targeting 1. Which is the number one category on the list.

Now that I've identified who I'm directing my message to, I will then go ahead to write down three reasons why people in these categories are most likely to buy

1) To replace old clothes
2) To acquire new clothes
3) To look trendy and attract Ladies

Of all these three options, a customer is most likely to buy because of number 3.People buy with emotions then justify their purchase with logic
Where are we?Step 2 right?
The next thing is to identify the most Unique feature of this shirt and its biggest benefits to customers

Here, I will have something like.. 'This shirt retains its quality & color even after long exposure to sun. It doesn't fade as a result of exposure to sun & other conditions

The last thing is to help them justify their purchase With a guarantee. And Give them a reason to buy now

' Get yours now and you will never have a reason to buy another one anytime soon. You can get yours now for #2,500 before it goes back to it normal Price after Ileya'

Don't forget to communicate in a language they understand and also add a sense of urgency.

Now let's assemble

Long sleeve patterned shirts for men who wants to attract ladies of their dream. This shirt survives in any kind of condition so you don't need to worry about buying another one before the next Ileya. Get yours for #2500 before it goes back to its normal price

We have just written a powerful caption for a shirt in just few simple steps.

So go back now and re-engineer this for all your products.

Kindly let me see you practice what you have learnt in the comment section with what you sell...

Your reviews are highly welcome

If you find this thread in any way helpful.

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Thanks
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