The problem with being a publisher known for focusing on pulp and cheesecake is that when you pivot to catering to a bigoted audience of MRAs or alt-right devotees a notable chunk of your audience will flee because women are actually a sizable number of consumers of said product.

Some women are attracted to women. Some adore the over-the-top celebratory nature of hyperfemininity. Whatever the reason, we buy these products. We watch the music videos. We delight in the high heels and the corsets and the thick eyeliner.

Until you get into bed with racists.

And then we are GONE. Because you thought inviting the creep who makes rape jokes or makes snide comments about black womens' names or doxes women so that strangers show up at their homes was more important than the cash we were dropping at our virtual girls' night out.

And we're never coming back. Not because we're holding grudges or trying to cancel a company, but because we know it is not safe to be a consumer there and never will be again. Because you set us up to be preyed upon.

Good cheesecake isn't abusive. Or sexist. It is celebratory. It is lighthearted and humorous. It reminds women of their ability and agency. That their sexuality belongs to them and is there to make them feel good and anyone they deem worthy of sharing it with is lucky af.

And you'll never make good cheesecake if you're letting bigots spit into the batter. All you'll have is a rancid exploitative mess that no woman of integrity or talent will ever come near.

Anyway, there are a couple of companies in a good position to wholly take advantage of Dynamite's missteps in a big way. I'm not gonna say how, because nobody's paying me. But I hope it happens.