First impressions of GPT-3 are that it is kinda insane. But bluf: if you take writing seriously gpt-3 is not a threat. Instead it could be a massive boon.

The very first thing I did was give it a prompt of: “Please write a blog post on the benefits of X” and it gave me 300 words on the benefits of X that made absolute sense. You could publish it and no one would know it's ai.

But it wasn't great. We wouldn't give it to a customer. It is interpolated creativity, an automated version of copycat content: https://www.animalz.co/blog/copycat-content/ Within content marketing though, I can see this doing 3 things: replace, augment, and drive.

Replace. At the lower end of content (short blog posts, SEO filler) it might straight replace a human writer. If you can write the prompt effectively, A GPT-3-enabled service will give you something you can put on your site instantly with no worries.

(a problem here is that this is where a lot of writers get started)

Augment. If you can encapsulate an idea well in a title/pitch/outline and turn those into prompts you might be able to speed up your process. It will give you a template to build on and do better work.

Drive. I think this is the most exciting part. If some of the more low-level parts of writing are taken care of, it frees you to think and write only about the good stuff. You'll end up having more capacity and energy for the true creativity that the human brain allows.

Additionally, you prompt it well, it will prompt you well. You can bootstrap ideas off it in a pair-writing kinda way.

This might also be a great way to get fast experimentation and testing done. The more skilled you get, the more interesting this becomes.

GPT-3 might be a linchpin for moving writing into a state of the art we haven't seen in a long time.

Think of what's possible. Imagine you could truly cooperate with an algorithmically driven mind.

So it's good news for writers: by automating the crap out of content generation we can free ourselves up to do what only humans can.

Those last 3 tweets brought to you by GPT-3 using the first 8 as the prompt.