Many designers I& #39;ve managed think research only means "talking to users."

So wrong.

There are so many ways to do research that doesn& #39;t involve talking to a user. Most of the time it& #39;s not even the first place to start.

Usage data is a go-to if you have it. There& #39;s also product data (the data is stored for your customers), domain research (learning about the domain you& #39;re serving), competitive analysis (what your competitors have built, and so much more.

User interviews are usually the least efficient method to collect data.

Research isn& #39;t only about the user interview -- it& #39;s one set of data points you can collect about an experience. Collect them all to get a 360 view.

I did a presentation at this at @theiaconf last year. Reach out to me for the deck.

Also, this thread has been cross-posted on LinkedIn here: https://www.linkedin.com/feed/update/urn:li:activity:6691074876930977792/">https://www.linkedin.com/feed/upda...