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prediction: Walmart+ will be a huge success and challenge Amazon Prime
@FortuneMagazine- @SurveyMonkey polled 2,717 U.S. adults between July 13-14.
27% of U.S. adults say they're likely to subscribe to Walmart's $98 annual subscription service. That could mean tens of millions of signups.
27% of U.S. adults say they're likely to subscribe to Walmart's $98 annual subscription service. That could mean tens of millions of signups.
The oh shit number:
31% of Amazon Prime members say they're likely to sub to Walmart+
That could be a big blow to Prime's 150 million membership base
31% of Amazon Prime members say they're likely to sub to Walmart+
That could be a big blow to Prime's 150 million membership base
And 40% of Prime members who earn under $50,000 say they'd likely sign-up for Walmart+
Loyal in-store Walmart shoppers are the most likely to want to sign up.
For more on the showdown between Fortune No. 1 and No. 2 https://fortune.com/2020/07/18/1-in-3-amazon-prime-members-are-likely-to-subscribe-to-walmart/
