Read on Twitter
As I can’t take groups of troops out right now, I did a solo #CopySafari and found loads of words in the wild #copywritersunite
We’re all talking about working from home but @JoWallaceTweets @DazeandOrla @WunThompsonUK give the term an unexpected reference
#CopySafari
#copywritersunite
#CopySafari
#copywritersunite
@UNICEF_uk work with the context of the times and build on it with a thought-provoking reference
#CopySafari
#copywritersunite
#CopySafari
#copywritersunite
@Pret aren’t using their tone of voice as well as I’d like but their visual identity is always strong - this is a positive piece with a nice use of ingredients making up the rainbow symbol of the times
#CopySafari
#copywritersunite
#CopySafari
#copywritersunite
I think @joeandthejuice say this all the time but it’s more relevant “in these unprecedented times” - that’s what you want from your messaging - consistency. If you always look and sound the same, your customers always recognise and remember you.
#CopySafari
#copywritersunite
#CopySafari
#copywritersunite
@AlexandreHolder and @olibeale wrote a lovely new campaign for @bumble referencing the times while making us smile i.e. not one “unprecedented times” mention
#CopySafari
#copywritersunite
#CopySafari
#copywritersunite
More for @bumble by @AlexandreHolder and @olibeale here https://twitter.com/olibeale/status/1284053305929474048?s=21
#copywritersunite https://twitter.com/olibeale/status/1284053305929474048
#copywritersunite https://twitter.com/olibeale/status/1284053305929474048
I think this is by @EE, which is great because their ads usually just say “Incredible new...” but someone’s had some fun with these (or maybe @Apple write and supply them?)
#CopySafari
#copywritersunite
#CopySafari
#copywritersunite
@GreggsOfficial get topical with their return
(Check out the “unimproved recipe” roundel @davetrott!)
#CopySafari
#copywritersunite
(Check out the “unimproved recipe” roundel @davetrott!)
#CopySafari
#copywritersunite
@MinorFigures launch (I’m guessing they’re new in town?) with a clear “this is who we are and this is what we look like” campaign so everyone can easily find them on shop shelves
#CopySafari
#copywritersunite
#CopySafari
#copywritersunite
And not actually part of my #CopySafari but I went to Kent yesterday and saw an ad for @TrooliFibre - it’s so hard to have fun with broadband copy (what with all the regulations) but they found a way (check out their website)
#copywritersunite
#copywritersunite
