TVS Group History

In the early 1930s, selling cars to rich zamindars in southern Tamil Nadu wasn't easy. They preferred horse-drawn carts. T.V. Sundaram Iyengar & Sons, or TVS & Sons, which had bagged a General Motors dealership, decided to drive its message home quite literally

A Chevrolet car, complete with chauffeur, would be sent to a zamindar's house, with a request that he use the car for a week. Over the next seven days, the family would often get used to the comfort and status the car gave them, and end up buying one.

TVS, established in Madurai in 1911, did not cater only to the rich. Indeed, its first business, started in 1912, was a rural transport service. TVS went the extra mile to ensure buses ran on time.

One measure to minimize delays was to fit a special vehicle with heavy-duty magnets underneath. The magnets picked up nails and bits of a horseshoe, left behind by horses and bullocks along the route, and reduce the risk of delays due to punctures.

Fascinating history, right?

Src - Hindu Busines line once created a group of 15 articles wherein they covered the history of each group. So I took some interesting tidbits from there.

Just sharing for knowledge, no reco.

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