I was asked today for some help in branding.

I figured I’d make it a thread to help more people out, especially the smaller accounts just starting out.

This is “Brandon on branding”

- A Thread -

I’m going to share what I’ve learned from just starting out, to switching my brand, to where I am now.

I hope you can take some tips out of this and apply it to your account.

Branding is going all in on who you are and what you do.

Most importantly, it’s not straying.

My newer followers won’t know this, but I started as a fitness account.

I’m a certified trainer irl and that’s my first tip:

If you have skills related to
-Health
-Wealth
-Relationships

You’re going to want to brand within those niches.

The next pointer I would give is that some niches are harder to make it in than others.

What I mean is, unless you’re jacked or insanely strong, it’s really hard to make it in the fitness niche.

However, everybody loves hearing about money.

Pivot to my niche change!

Around 200 followers, I started affiliating for @ChroniclesNate and I had great success.

Making money by tweeting was FUN for me. So I bought guides by @HokeHustles and @Jay_Rembert_ and learned more about affiliate marketing.

I got way better at it and it was fun!

My next tip is that you can very easily stumble into your brand.

I was relatively small, making hundreds a week by tweeting. Ok, this is fun.

Are you good at flipping? Find something that isn’t being said, and start saying it!

That’s how I became The Coach!

Next tip is have friends of any following size to talk to.

I talked to @AskTheGiver and @ScottStemple3 for a while before deciding
-My book title
-My brand

Don’t make the call by yourself. It’s just like proofreading a book.

Keeps you from looking stupid.

Finally, you need to go all in once your brand takes off.

I grew exponentially after rebranding. Consistency and conviction is what it takes.

Do you know how many “Dividend” whatever accounts there are out there?! It’s their brand.

Stick with it and go all in!

Coach out!