You can not support Telfar and at the same time not understand why these bags are not so easily accessible.
You are asking a small Black owned brand to produce hundreds of bags without asking how that would be possible:
Many Black designers don’t have the capital, infrastructure or network to meet demand let alone produce their designs.
And that is not a choice that is actively made — it’s because the barrier to entry for Black designers is greater than it is for their white contemporaries.
How many Black designer brands have any type of global reach? Less than 5.
How many Black designers have brick-and-mortar retail locations?
How many times have you walked into a department store and saw a Black designer (emerging or established) on display? In the windows?
How many times have you opened a magazine and saw Black designers featured in editorials? On the cover? Ads?
You cannot ask a Black designer as a consumer to meet your expectation of where you think they should be because you think they’ve sold a lot of bags.
When (insert any designer bag here) sells out people simply wait for it. There’s no debate about whether or not they should have produced more.
Over 5M people registered for the Dior x Jordan when only 13K pairs were made. People did not tell Dior they should’ve made 5M pairs.
Black owned brands are not allowed the same prestige. They’re not allowed to have customers wait. They’re not allowed to release stuff when they can actually produce it.
It’s important that we don’t see and treat Black designers as being otherworldly and then less-than when they don’t meet your expectation.
The critiques are bad. Sign-up for the emails. Shop Telfar.
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