DON’T USE INFLUENCERS TO RUN YOUR ADS

Here’s why:

Influencer marketing is one of the most effective methods of advertising as it uses humans with a Large following, capable of having an effect on the purchasing choice of the Followers.

It’s quite effective and every big brand MUST incorporate influencer marketing but not YOU.
Your name is not “BIG BRAND”. You are not a Big Brand. Don’t say God forbid just yet

God is not forbidding anything, you’re not a big brand and that’s that... doesn’t mean you can’t make big money

If you run a small business online, you should not need Influencers to run Ads unless you’re the Influencer or they’re posting it for you FREE OF CHARGE.

Do you know how much @ShopFeets_ would have spent on ADs if they were paying me to tweet on their Shoes as often as I do? Then again most influencers don’t charge on commissions, so whether you sell or not is really not their Problem.

A good way to get Value out of Influencer Marketing is offering an Influencer your products for use Free of charge, in exchange for a Shout out or promotion.

It will connect more to their audience instead of a Danny Walter advertising “human hair and wigs” for you.

Focus on direct paid Ads which works best on Facebook and Instagram. If done effectively, with little funds you can reach a wider audience.

If you don’t know how to run an effective Ad campaign in these platforms, I could recommend a few.

Enjoy the rest of your evening.

This thread is focused on small business owners E.g a thrift store, re-Sellers, drop shippers or mini stores online.

As stated in thread 2 & 3, every big brand must incorporate influencer marketing.