Read on Twitter
I’d second James, Barleywood are tremendous, but he also raises an important point - not enough cideries and cidermakers do social media that well. Plenty have Instagram accounts, but that’s a bit solipsistic - it’s not a conversation you can engage people in as much as twitter. https://twitter.com/TheCiderCritic/status/1283797921327124487
There’s a reason @RossCider get a lot of attention and love. They’re not the only people making top-tier cider, but they’re one of the few who really go out of their way to engage drinkers in conversation, talk about what they’ve made and enthuse people about different bottlings
The more cidermakers reach out directly and talk to their readiest fanbase, the more educated and enthusiastic we’ll be and the greater the likelihood that the bubble will grow. But that conversation has to happen and producers have to be a part of it.
I know it’s a pain, and not everyone’s cup of tea, and there are plenty examples of SM done cynically. Lord knows Twitter has its faults. But it’s the 21st century and, as businesses, most small cideries can’t afford to not engage on social media - particularly at the moment.
It really isn’t that hard and as enthusiastic customers we’d love to hear from you. We can’t try/buy everything, and in the long run we’re more likely to buy from people we feel we know and like and trust. So talk to us. We’re waiting.
