Bindi- why women/ men hold Bindi/ Tilak on forehead ? As per Sanatan values where Bindi hold it's place between the eyes at this place, there is a command cycle. Commandment cycle helps us to concentrate our mind.

Because women think on many things at one time, due to this their mind does not remain stable, as well as stress increases. Applying a dot on it calms the mind of women.Stress is reduced and the mind is controlled.

Applying a dot increases the blood flow to the facial muscles and reduces wrinkles.
As per another belief there is Ajna or Agya guru chakra or third-eye chakra between the eyes. A Tilak / Bindi help cover this & remove all the negative forces.

There are many companies which never missed a single Chance to Target our ancient & great culture. The best way is to Boycott those unless they realize intentionally committed mistake. @Sujataganguly13