Time for me to rant and have my morning coffee at the same time.

I'm sure that the 'videographer' now turned social media manager/whatever else gets thrown at Mike is probably trying to do his best to keep the branding alive.

The branding has been off since Fonz left. https://twitter.com/swift_y/status/1283522583111938049

This brand was something the entire staff and players were proud of.

From @MayoGraphics to @fonzays, they made sure that anything that got put out, was nothing but world class.

From @TheJellyBellyy to @bugsinmypockets, they made sure the socials was world class.

Now I can't even look at the socials. It feels like start up orgs have better branding.

Want a lesson learnt? INVEST. IN. YOUR. FUCKING. STAFF.

Invest doesn't just mean throwing money at them. Invest in their career. Give them a reason to be excited to wake up in the morning.

If you don't know how to develop your staff or have that conversation, find a "leader" who can ENABLE them to bring out their best where it counts.

Watching a brand you once love slowly deteriorating is truly a feels bad moment.