The world is changing and PR strategies are too. Panelists at the @PRSSANational @PRSA #diversedialogues webinar shared some great insights. Read my favorites in the thread.

Companies now see an obligation to be diverse, where in the past it was seen as just an optional opportunity. @idalia_hill

@EdelmanPR found that "60% of consumers" say companies MUST issue a statement on current events. @trischls

" @BenAndJerrysOz doesn't have commercials — we go out and do something." @PRPoobah

"We measure what we treasure." @PRPoobah

There is a huge conversation around knowing how to measure diversity and measure inclusion separately. @idalia_hill

Do things because it is right for your organization and stakeholders, not just because it has a high ROI. @soonmeekim

Ensure your leaders understand cultural nuances so they can communicate more effectively. @trischls

"There's no shortcut." You need to recognize other peoples' experiences to communicate effectively. @soonmeekim