30 Thoughts About Entrepreneurship

This thread is a collection of thoughts and ideas about entrepreneurship and running a business.

Hopefully, it helps someone who's potentially struggling or looking for a different perspective.

THREAD 👇
1 - The customer is usually wrong.

They think they know what they need but don’t.

It’s your job to guide them into decisions that help them the most.
2 - Sustainability is crucial.

If it’s not sustainable – it won’t work in the long run.

3 - Perception is reality.

It’s the customer’s perception of your products, services, and brand that matters - think Apple.
4 - The internet has made the cost of entry into entrepreneurship low – and in some cases, the quality.

5 - Entrepreneurship is a lonely career choice. Understand that you’ll be on an island.

6 - Scalability is an overrated buzzword. More and bigger isn’t always better.
7 - An employee will never love your business as much as you do, and that’s ok.

A daycare provider will never love your child as much as you do either.

8 - Partnerships rarely work in the long run.

9 - Every customer isn’t worth fighting for – some of them should be fired.
10 - Build a business that fits your lifestyle. Ask yourself, is this for me?

11 - You can’t be everything to everyone.

Some people will never be happy and no amount of *free stuff* is going to keep them from trashing your reputation – move on.
12 - There’s no such thing as *making it up on volume.*

If you sell a product or service at $1 and make $0 profit, selling it 1000 times won’t change your profit margin.

Make money on every sale.
13 - You’ll never receive the accolades you think you deserve.

It’s not that you don’t deserve them – it’s that people never see the hard work and personal torture you’ve endured to get where you are.

Accept it.
14 - Slow sustainable growth is better than fast uncontrollable growth.

Like the Navy SEALS say “slow is smooth and smooth is fast.”

15 - Pareto’s law (The 80/20 Rule) – 80% of your returns will come from 20% of your inputs.

Work on the things that matter.
16 - A clever accountant is worth 10 times the amount he or she charges.

17 - On marketing.

People won’t talk about good or great.

What makes people talk is going above and beyond their expectations.

Serve them in a way they never imagined being served.
18 - Entrepreneurship isn’t linear.

Careers can be pivoted and new projects created.

Your current set of skills does not have to define you.

19 - The best way to learn is by making mistakes.

Cash is king because the more of it you have, the more mistakes you can make.
20 - Simplify first, not last.

Complex systems create short-term rewards but cause negative outcomes in the long run.

Simplify the procedure and then simplify it some more.
21 - Let people know what they’re getting. Always make it clear and obvious what’s included in your offer.

22 - The goal of a business should be to make money but more importantly, create freedom.
23 - There are no excuses.

Everything starts and ends with you and your effort.

If you’re not making things happen there is no one to blame but yourself.

24 - There are times it’s necessary to work in your business but most of the time you should be working on your business.
25 - Hire slow and fire fast.

Doing the opposite is much more expensive.

26 - I’ve learned that – the more I know, the more I don’t know – lesson.
27 - The idea of never quitting is ludicrous.

If something’s not working and isn’t going to work, quit and quit fast.

Move onto a project that has promise.

28 - Lean is always better.
29 - There are only 3 things in business.

Fast, good, and cheap.

You can only pick 2 – you can’t be all 3.

Fast and cheap isn’t good and good and cheap isn’t fast.

I prefer fast and good – let someone else take care of being cheap.
30 - Always start before you’re ready.

If you wait until you’re ready, you’ll never start.

Bonus Thoughts

31 - It’s easier to keep an existing customer than it is to gain a new one.

On the same note – customers die – always work on getting new ones.
32 - Always give extra value that wasn’t expected – like a bonus tip.

33 - Then go beyond that for something extraordinary.
You can follow @BarryFralickcom.
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