I get it. Pricing is difficult.

It's full of questions such as

"Is this the right price?"

"Should I charge more?"

That's why people make a decision early on the process and do not think about it again.

Don't be like this.

Let me tell you 5 reasons you should care more

1/ It tells a story

Your price tells people what to expect.

You wouldn't expect the same from a $4 and a $30 burger.

Paying for something can be a transaction,

An experience,

Or an everlasting memory.

Let the price set the tone.

2/ It's a reflection of value

"The price your customer is willing to pay

Is a reflection of the perceived value of your product

In your customer's eyes."

Value and price go side by side always.

It's up to you how to increase both of them.

3/ It affects your revenue

Simple Math.

Revenue = Price x Units Sold

We untiringly work on the first one.

We greatly underestimate the power of the second one.

Bottom line:

Take your prices seriously.

4/ It influences your customers

There's a lot of psychology involved in pricing.

Your price and the way you frame it can deeply improve sales.

You can guide your customers to a specific option.

It will even make them enjoy the product more.

Stop believing it's just a number.

5/ It changes the question

Pricing strategies can help you change the question from:

"Should I get it?"

To

"Which one should I get?"

It is quite easy once you know how to do it.

Look up "Price Versioning" in Google.

It's just one of many.

To care about your price is to care about your customers.

Besides, when you optimize it, you stop leaving money on the table.

I wrote an e-book specifically for this.

If you want to hear more, send me a DM.

I'll help you optimize your prices with the power of persuasion.

Thanks for making it all the way to the bottom!

If you found value in this thread, please RT the first tweet.

Have a great one!

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