The past few months have been a blur. Before this gets lost in the shuffle, I wanted to take a moment to highlight some of the work we've shipped this year. Couldn't be prouder to work with a group of such uniquely talented people.
Quick thread.
Quick thread.
March was a whirlwind. We shipped nearly a dozen new pieces in the first week or so, along with merchant-wide comms.
https://www.shopify.com/blog/small-business-government-relief-programs
https://www.shopify.com/blog/community-marketing
https://www.shopify.com/blog/retail-response-covid-19
https://www.shopify.com/blog/brick-and-mortar-online
https://www.shopify.com/blog/buy-online-pickup-curbside
https://www.shopify.com/blog/sell-gift-cards
https://www.shopify.com/blog/small-business-government-relief-programs
https://www.shopify.com/blog/community-marketing
https://www.shopify.com/blog/retail-response-covid-19
https://www.shopify.com/blog/brick-and-mortar-online
https://www.shopify.com/blog/buy-online-pickup-curbside
https://www.shopify.com/blog/sell-gift-cards
My favorite thing about Shopify's entrepreneurial community is that they freely share their experiences so that others can learn. There was a lot to share recently.
https://www.shopify.com/blog/partners-soul-rosters-chocolate-coffee
https://www.shopify.com/blog/acts-of-kindness
https://www.shopify.com/blog/nonna-live
https://www.shopify.com/blog/moorea-seal
https://www.shopify.com/blog/partners-soul-rosters-chocolate-coffee
https://www.shopify.com/blog/acts-of-kindness
https://www.shopify.com/blog/nonna-live
https://www.shopify.com/blog/moorea-seal
Zodiac is a horoscope-style series that provides advice based on our research-backed personality types. Our interactive quiz assigns readers a unique Founder's Sign.
https://www.shopify.com/blog/founders-zodiac-entrepreneur-quiz
https://www.shopify.com/blog/entrepreneur-characteristics
https://www.shopify.com/blog/business-partners
https://www.shopify.com/blog/what-business-to-start
https://www.shopify.com/blog/founders-zodiac-entrepreneur-quiz
https://www.shopify.com/blog/entrepreneur-characteristics
https://www.shopify.com/blog/business-partners
https://www.shopify.com/blog/what-business-to-start
We also shipped our most complete guide to date on starting a Shopify store. The guide uses https://kindahotsauce.shop , a demo store, to detail the kinds of decisions an aspiring founder will make when turning an idea into a real online business.
https://www.shopify.com/blog/start-online-store
https://www.shopify.com/blog/start-online-store
If you have ambition, you're an entrepreneur. One pillar of our content strategy is providing a clear path for people who want to start a profitable business that lasts.
https://www.shopify.com/blog/211990409-how-to-sell-art-online
https://www.shopify.com/blog/pet-business
https://www.shopify.com/blog/things-to-make-and-sell
https://www.shopify.com/blog/213396233-how-to-start-a-food-business
https://www.shopify.com/blog/211990409-how-to-sell-art-online
https://www.shopify.com/blog/pet-business
https://www.shopify.com/blog/things-to-make-and-sell
https://www.shopify.com/blog/213396233-how-to-start-a-food-business
We create guides to flatten the learning curve to first sale—and beyond. Our research teams are invaluable here and help us pinpoint the most common merchant challenges.
https://www.shopify.com/blog/facebook-retargeting
https://www.shopify.com/blog/brand-storytelling
https://www.shopify.com/blog/email-marketing
https://www.shopify.com/blog/personalized-shopping-experiences
https://www.shopify.com/blog/facebook-retargeting
https://www.shopify.com/blog/brand-storytelling
https://www.shopify.com/blog/email-marketing
https://www.shopify.com/blog/personalized-shopping-experiences
Updating old content is the less visible, under-the-waterline work that can have seriously impressive results. For one of the pieces below, we saw an astonishing 4,690% increase in organic traffic (now 5k sessions/day).
https://www.shopify.com/blog/home-business
https://www.shopify.com/blog/cash-flow-management
https://www.shopify.com/blog/home-business
https://www.shopify.com/blog/cash-flow-management
Our podcast saw over 1 million downloads last year. We saw a short dip (remember commutes?), but it's come roaring back. We also introduced new narrative-style episodes.
https://www.shopify.com/blog/niu-body-content
https://www.shopify.com/blog/mfmgcosmetics-products
https://www.shopify.com/blog/velasca-dtc
https://www.shopify.com/blog/bitten-design-bootstrapping
https://www.shopify.com/blog/niu-body-content
https://www.shopify.com/blog/mfmgcosmetics-products
https://www.shopify.com/blog/velasca-dtc
https://www.shopify.com/blog/bitten-design-bootstrapping
Data is a collection of unfiltered stories; it records trends in behavior that, in aggregate, can reveal how things work. This year, we're investing heavily in data storytelling to help merchants make better decisions.
https://www.shopify.com/blog/customer-trust-checklist
https://www.shopify.com/blog/shop-pay-checkout
https://www.shopify.com/blog/customer-trust-checklist
https://www.shopify.com/blog/shop-pay-checkout
The product momentum has been unreal. People on Twitter were joking that it was a full-time job just to keep up. ( Hey.) There's a lot more coming this year.
https://www.shopify.com/blog/shopify-reunite-2020
https://www.shopify.com/blog/all-new-shopify-pos
https://www.shopify.com/blog/introducing-shop
https://www.shopify.com/blog/shopify-email
https://www.shopify.com/blog/shopify-reunite-2020
https://www.shopify.com/blog/all-new-shopify-pos
https://www.shopify.com/blog/introducing-shop
https://www.shopify.com/blog/shopify-email
Creating more opportunities for underrepresented groups creates opportunities for everyone. Our medium is storytelling, and we want to support these outcomes however we can.
https://www.shopify.com/blog/gender-bias-funding
https://www.shopify.com/blog/the-future-needs-black-entrepreneurs
https://www.shopify.com/blog/gender-bias-funding
https://www.shopify.com/blog/the-future-needs-black-entrepreneurs
We even had an appearance from celebrity guest writer @CourtneySymons, who launched Shopify's sustainability column. Climate change remains one of the greatest challenges of our time.
https://www.shopify.com/blog/carbon-offsets
https://www.shopify.com/blog/eco-friendly-products
https://www.shopify.com/blog/carbon-offsets
https://www.shopify.com/blog/eco-friendly-products
We've worked with so many talented illustrators this year—you can find their names at the bottom of each piece.
Featured here: Leonard Peng, Luca D'Urbino, Gracia Lam, Alice Mollon, Marina Verdu, Pete Ryan, Eugenia Mello, Axel Kinnear (cont'd)
Featured here: Leonard Peng, Luca D'Urbino, Gracia Lam, Alice Mollon, Marina Verdu, Pete Ryan, Eugenia Mello, Axel Kinnear (cont'd)
(cont'd) Axel Kinnear, Rose Wong, Cecilia Castelli, Till Lauer, Hanna Barczyk, Borja Bonaque, and Amanda Berglund
While Shopify is heavily invested in content marketing, most people I talk to assume our core editorial team is 15+ people. Not quite.
The team: @ShuangEsther, @roxanneisntvoid, @braveenk, @nicecobra, @AdamRogersUK, and @leilacourey
The team: @ShuangEsther, @roxanneisntvoid, @braveenk, @nicecobra, @AdamRogersUK, and @leilacourey