The past few months have been a blur. Before this gets lost in the shuffle, I wanted to take a moment to highlight some of the work we've shipped this year. Couldn't be prouder to work with a group of such uniquely talented people.

Quick thread. 👇
March was a whirlwind. We shipped nearly a dozen new pieces in the first week or so, along with merchant-wide comms.

1️⃣ https://www.shopify.com/blog/small-business-government-relief-programs
2️⃣ https://www.shopify.com/blog/community-marketing
3️⃣ https://www.shopify.com/blog/retail-response-covid-19
4️⃣ https://www.shopify.com/blog/brick-and-mortar-online
5️⃣ https://www.shopify.com/blog/buy-online-pickup-curbside
6️⃣ https://www.shopify.com/blog/sell-gift-cards
March was a whirlwind. We shipped nearly a dozen new pieces in the first week or so, along with merchant-wide comms. https://www.shopify.com/blog/small-business-government-relief-programs https://www.shopify.com/blog/community-marketing https://www.shopify.com/blog/retail-response-covid-19 https://www.shopify.com/blog/brick-and-mortar-online https://www.shopify.com/blog/buy-online-pickup-curbside https://www.shopify.com/blog/sell-gift-cards
March was a whirlwind. We shipped nearly a dozen new pieces in the first week or so, along with merchant-wide comms. https://www.shopify.com/blog/small-business-government-relief-programs https://www.shopify.com/blog/community-marketing https://www.shopify.com/blog/retail-response-covid-19 https://www.shopify.com/blog/brick-and-mortar-online https://www.shopify.com/blog/buy-online-pickup-curbside https://www.shopify.com/blog/sell-gift-cards
My favorite thing about Shopify's entrepreneurial community is that they freely share their experiences so that others can learn. There was a lot to share recently.

1️⃣ https://www.shopify.com/blog/partners-soul-rosters-chocolate-coffee
2️⃣ https://www.shopify.com/blog/acts-of-kindness
3️⃣ https://www.shopify.com/blog/nonna-live 
4️⃣ https://www.shopify.com/blog/moorea-seal
My favorite thing about Shopify's entrepreneurial community is that they freely share their experiences so that others can learn. There was a lot to share recently. https://www.shopify.com/blog/partners-soul-rosters-chocolate-coffee https://www.shopify.com/blog/acts-of-kindness https://www.shopify.com/blog/nonna-live  https://www.shopify.com/blog/moorea-seal
My favorite thing about Shopify's entrepreneurial community is that they freely share their experiences so that others can learn. There was a lot to share recently. https://www.shopify.com/blog/partners-soul-rosters-chocolate-coffee https://www.shopify.com/blog/acts-of-kindness https://www.shopify.com/blog/nonna-live  https://www.shopify.com/blog/moorea-seal
Zodiac is a horoscope-style series that provides advice based on our research-backed personality types. Our interactive quiz assigns readers a unique Founder's Sign.

1️⃣ https://www.shopify.com/blog/founders-zodiac-entrepreneur-quiz
2️⃣ https://www.shopify.com/blog/entrepreneur-characteristics
3️⃣ https://www.shopify.com/blog/business-partners
4️⃣ https://www.shopify.com/blog/what-business-to-start
Zodiac is a horoscope-style series that provides advice based on our research-backed personality types. Our interactive quiz assigns readers a unique Founder's Sign. https://www.shopify.com/blog/founders-zodiac-entrepreneur-quiz https://www.shopify.com/blog/entrepreneur-characteristics https://www.shopify.com/blog/business-partners https://www.shopify.com/blog/what-business-to-start
Zodiac is a horoscope-style series that provides advice based on our research-backed personality types. Our interactive quiz assigns readers a unique Founder's Sign. https://www.shopify.com/blog/founders-zodiac-entrepreneur-quiz https://www.shopify.com/blog/entrepreneur-characteristics https://www.shopify.com/blog/business-partners https://www.shopify.com/blog/what-business-to-start
Zodiac is a horoscope-style series that provides advice based on our research-backed personality types. Our interactive quiz assigns readers a unique Founder's Sign. https://www.shopify.com/blog/founders-zodiac-entrepreneur-quiz https://www.shopify.com/blog/entrepreneur-characteristics https://www.shopify.com/blog/business-partners https://www.shopify.com/blog/what-business-to-start
Zodiac is a horoscope-style series that provides advice based on our research-backed personality types. Our interactive quiz assigns readers a unique Founder's Sign. https://www.shopify.com/blog/founders-zodiac-entrepreneur-quiz https://www.shopify.com/blog/entrepreneur-characteristics https://www.shopify.com/blog/business-partners https://www.shopify.com/blog/what-business-to-start
We also shipped our most complete guide to date on starting a Shopify store. The guide uses https://kindahotsauce.shop , a demo store, to detail the kinds of decisions an aspiring founder will make when turning an idea into a real online business.

1️⃣ https://www.shopify.com/blog/start-online-store
If you have ambition, you're an entrepreneur. One pillar of our content strategy is providing a clear path for people who want to start a profitable business that lasts.

1️⃣ https://www.shopify.com/blog/211990409-how-to-sell-art-online
2️⃣ https://www.shopify.com/blog/pet-business
3️⃣ https://www.shopify.com/blog/things-to-make-and-sell
4️⃣ https://www.shopify.com/blog/213396233-how-to-start-a-food-business
If you have ambition, you're an entrepreneur. One pillar of our content strategy is providing a clear path for people who want to start a profitable business that lasts. https://www.shopify.com/blog/211990409-how-to-sell-art-online https://www.shopify.com/blog/pet-business https://www.shopify.com/blog/things-to-make-and-sell https://www.shopify.com/blog/213396233-how-to-start-a-food-business
If you have ambition, you're an entrepreneur. One pillar of our content strategy is providing a clear path for people who want to start a profitable business that lasts. https://www.shopify.com/blog/211990409-how-to-sell-art-online https://www.shopify.com/blog/pet-business https://www.shopify.com/blog/things-to-make-and-sell https://www.shopify.com/blog/213396233-how-to-start-a-food-business
If you have ambition, you're an entrepreneur. One pillar of our content strategy is providing a clear path for people who want to start a profitable business that lasts. https://www.shopify.com/blog/211990409-how-to-sell-art-online https://www.shopify.com/blog/pet-business https://www.shopify.com/blog/things-to-make-and-sell https://www.shopify.com/blog/213396233-how-to-start-a-food-business
If you have ambition, you're an entrepreneur. One pillar of our content strategy is providing a clear path for people who want to start a profitable business that lasts. https://www.shopify.com/blog/211990409-how-to-sell-art-online https://www.shopify.com/blog/pet-business https://www.shopify.com/blog/things-to-make-and-sell https://www.shopify.com/blog/213396233-how-to-start-a-food-business
We create guides to flatten the learning curve to first sale—and beyond. Our research teams are invaluable here and help us pinpoint the most common merchant challenges.

1️⃣ https://www.shopify.com/blog/facebook-retargeting
2️⃣ https://www.shopify.com/blog/brand-storytelling
2️⃣ https://www.shopify.com/blog/email-marketing
3️⃣ https://www.shopify.com/blog/personalized-shopping-experiences
We create guides to flatten the learning curve to first sale—and beyond. Our research teams are invaluable here and help us pinpoint the most common merchant challenges. https://www.shopify.com/blog/facebook-retargeting https://www.shopify.com/blog/brand-storytelling https://www.shopify.com/blog/email-marketing https://www.shopify.com/blog/personalized-shopping-experiences
We create guides to flatten the learning curve to first sale—and beyond. Our research teams are invaluable here and help us pinpoint the most common merchant challenges. https://www.shopify.com/blog/facebook-retargeting https://www.shopify.com/blog/brand-storytelling https://www.shopify.com/blog/email-marketing https://www.shopify.com/blog/personalized-shopping-experiences
We create guides to flatten the learning curve to first sale—and beyond. Our research teams are invaluable here and help us pinpoint the most common merchant challenges. https://www.shopify.com/blog/facebook-retargeting https://www.shopify.com/blog/brand-storytelling https://www.shopify.com/blog/email-marketing https://www.shopify.com/blog/personalized-shopping-experiences
We create guides to flatten the learning curve to first sale—and beyond. Our research teams are invaluable here and help us pinpoint the most common merchant challenges. https://www.shopify.com/blog/facebook-retargeting https://www.shopify.com/blog/brand-storytelling https://www.shopify.com/blog/email-marketing https://www.shopify.com/blog/personalized-shopping-experiences
Updating old content is the less visible, under-the-waterline work that can have seriously impressive results. For one of the pieces below, we saw an astonishing 4,690% increase in organic traffic (now 5k sessions/day).

1️⃣ https://www.shopify.com/blog/home-business
2️⃣ https://www.shopify.com/blog/cash-flow-management
Updating old content is the less visible, under-the-waterline work that can have seriously impressive results. For one of the pieces below, we saw an astonishing 4,690% increase in organic traffic (now 5k sessions/day). https://www.shopify.com/blog/home-business https://www.shopify.com/blog/cash-flow-management
Updating old content is the less visible, under-the-waterline work that can have seriously impressive results. For one of the pieces below, we saw an astonishing 4,690% increase in organic traffic (now 5k sessions/day). https://www.shopify.com/blog/home-business https://www.shopify.com/blog/cash-flow-management
Our podcast saw over 1 million downloads last year. We saw a short dip (remember commutes?), but it's come roaring back. We also introduced new narrative-style episodes.

1️⃣ https://www.shopify.com/blog/niu-body-content
2️⃣ https://www.shopify.com/blog/mfmgcosmetics-products
3️⃣ https://www.shopify.com/blog/velasca-dtc
4️⃣ https://www.shopify.com/blog/bitten-design-bootstrapping
Our podcast saw over 1 million downloads last year. We saw a short dip (remember commutes?), but it's come roaring back. We also introduced new narrative-style episodes. https://www.shopify.com/blog/niu-body-content https://www.shopify.com/blog/mfmgcosmetics-products https://www.shopify.com/blog/velasca-dtc https://www.shopify.com/blog/bitten-design-bootstrapping
Our podcast saw over 1 million downloads last year. We saw a short dip (remember commutes?), but it's come roaring back. We also introduced new narrative-style episodes. https://www.shopify.com/blog/niu-body-content https://www.shopify.com/blog/mfmgcosmetics-products https://www.shopify.com/blog/velasca-dtc https://www.shopify.com/blog/bitten-design-bootstrapping
Our podcast saw over 1 million downloads last year. We saw a short dip (remember commutes?), but it's come roaring back. We also introduced new narrative-style episodes. https://www.shopify.com/blog/niu-body-content https://www.shopify.com/blog/mfmgcosmetics-products https://www.shopify.com/blog/velasca-dtc https://www.shopify.com/blog/bitten-design-bootstrapping
Our podcast saw over 1 million downloads last year. We saw a short dip (remember commutes?), but it's come roaring back. We also introduced new narrative-style episodes. https://www.shopify.com/blog/niu-body-content https://www.shopify.com/blog/mfmgcosmetics-products https://www.shopify.com/blog/velasca-dtc https://www.shopify.com/blog/bitten-design-bootstrapping
Data is a collection of unfiltered stories; it records trends in behavior that, in aggregate, can reveal how things work. This year, we're investing heavily in data storytelling to help merchants make better decisions.

1️⃣ https://www.shopify.com/blog/customer-trust-checklist
2️⃣ https://www.shopify.com/blog/shop-pay-checkout
The product momentum has been unreal. People on Twitter were joking that it was a full-time job just to keep up. (👋 Hey.) There's a lot more coming this year.

1️⃣ https://www.shopify.com/blog/shopify-reunite-2020
2️⃣ https://www.shopify.com/blog/all-new-shopify-pos
3️⃣ https://www.shopify.com/blog/introducing-shop
4️⃣ https://www.shopify.com/blog/shopify-email
The product momentum has been unreal. People on Twitter were joking that it was a full-time job just to keep up. ( Hey.) There's a lot more coming this year. https://www.shopify.com/blog/shopify-reunite-2020 https://www.shopify.com/blog/all-new-shopify-pos https://www.shopify.com/blog/introducing-shop https://www.shopify.com/blog/shopify-email
The product momentum has been unreal. People on Twitter were joking that it was a full-time job just to keep up. ( Hey.) There's a lot more coming this year. https://www.shopify.com/blog/shopify-reunite-2020 https://www.shopify.com/blog/all-new-shopify-pos https://www.shopify.com/blog/introducing-shop https://www.shopify.com/blog/shopify-email
The product momentum has been unreal. People on Twitter were joking that it was a full-time job just to keep up. ( Hey.) There's a lot more coming this year. https://www.shopify.com/blog/shopify-reunite-2020 https://www.shopify.com/blog/all-new-shopify-pos https://www.shopify.com/blog/introducing-shop https://www.shopify.com/blog/shopify-email
The product momentum has been unreal. People on Twitter were joking that it was a full-time job just to keep up. ( Hey.) There's a lot more coming this year. https://www.shopify.com/blog/shopify-reunite-2020 https://www.shopify.com/blog/all-new-shopify-pos https://www.shopify.com/blog/introducing-shop https://www.shopify.com/blog/shopify-email
Creating more opportunities for underrepresented groups creates opportunities for everyone. Our medium is storytelling, and we want to support these outcomes however we can.

1️⃣ https://www.shopify.com/blog/gender-bias-funding
2️⃣ https://www.shopify.com/blog/the-future-needs-black-entrepreneurs
Creating more opportunities for underrepresented groups creates opportunities for everyone. Our medium is storytelling, and we want to support these outcomes however we can. https://www.shopify.com/blog/gender-bias-funding https://www.shopify.com/blog/the-future-needs-black-entrepreneurs
Creating more opportunities for underrepresented groups creates opportunities for everyone. Our medium is storytelling, and we want to support these outcomes however we can. https://www.shopify.com/blog/gender-bias-funding https://www.shopify.com/blog/the-future-needs-black-entrepreneurs
We even had an appearance from celebrity guest writer @CourtneySymons, who launched Shopify's sustainability column. Climate change remains one of the greatest challenges of our time.

1️⃣ https://www.shopify.com/blog/carbon-offsets
2️⃣ https://www.shopify.com/blog/eco-friendly-products
We even had an appearance from celebrity guest writer @CourtneySymons, who launched Shopify's sustainability column. Climate change remains one of the greatest challenges of our time. https://www.shopify.com/blog/carbon-offsets https://www.shopify.com/blog/eco-friendly-products
We even had an appearance from celebrity guest writer @CourtneySymons, who launched Shopify's sustainability column. Climate change remains one of the greatest challenges of our time. https://www.shopify.com/blog/carbon-offsets https://www.shopify.com/blog/eco-friendly-products
We've worked with so many talented illustrators this year—you can find their names at the bottom of each piece.

Featured here: Leonard Peng, Luca D'Urbino, Gracia Lam, Alice Mollon, Marina Verdu, Pete Ryan, Eugenia Mello, Axel Kinnear (cont'd)
(cont'd) Axel Kinnear, Rose Wong, Cecilia Castelli, Till Lauer, Hanna Barczyk, Borja Bonaque, and Amanda Berglund
While Shopify is heavily invested in content marketing, most people I talk to assume our core editorial team is 15+ people. Not quite.

The team: @ShuangEsther, @roxanneisntvoid, @braveenk, @nicecobra, @AdamRogersUK, and @leilacourey 🌟
You can follow @gregoryciotti.
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