The past few months have been a blur. Before this gets lost in the shuffle, I wanted to take a moment to highlight some of the work we& #39;ve shipped this year. Couldn& #39;t be prouder to work with a group of such uniquely talented people.
Quick thread.
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Quick thread.
March was a whirlwind. We shipped nearly a dozen new pieces in the first week or so, along with merchant-wide comms.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> https://www.shopify.com/blog/small-business-government-relief-programs
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My favorite thing about Shopify& #39;s entrepreneurial community is that they freely share their experiences so that others can learn. There was a lot to share recently.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> https://www.shopify.com/blog/partners-soul-rosters-chocolate-coffee
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Zodiac is a horoscope-style series that provides advice based on our research-backed personality types. Our interactive quiz assigns readers a unique Founder& #39;s Sign.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> https://www.shopify.com/blog/founders-zodiac-entrepreneur-quiz
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We also shipped our most complete guide to date on starting a Shopify store. The guide uses https://kindahotsauce.shop"> https://kindahotsauce.shop , a demo store, to detail the kinds of decisions an aspiring founder will make when turning an idea into a real online business.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> https://www.shopify.com/blog/start-online-store">https://www.shopify.com/blog/star...
If you have ambition, you& #39;re an entrepreneur. One pillar of our content strategy is providing a clear path for people who want to start a profitable business that lasts.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> https://www.shopify.com/blog/211990409-how-to-sell-art-online
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We create guides to flatten the learning curve to first sale—and beyond. Our research teams are invaluable here and help us pinpoint the most common merchant challenges.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> https://www.shopify.com/blog/facebook-retargeting
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Updating old content is the less visible, under-the-waterline work that can have seriously impressive results. For one of the pieces below, we saw an astonishing 4,690% increase in organic traffic (now 5k sessions/day).
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> https://www.shopify.com/blog/home-business
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Our podcast saw over 1 million downloads last year. We saw a short dip (remember commutes?), but it& #39;s come roaring back. We also introduced new narrative-style episodes.
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Data is a collection of unfiltered stories; it records trends in behavior that, in aggregate, can reveal how things work. This year, we& #39;re investing heavily in data storytelling to help merchants make better decisions.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> https://www.shopify.com/blog/customer-trust-checklist
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The product momentum has been unreal. People on Twitter were joking that it was a full-time job just to keep up. (
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👋" title="Waving hand" aria-label="Emoji: Waving hand"> Hey.) There& #39;s a lot more coming this year.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> https://www.shopify.com/blog/shopify-reunite-2020
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Creating more opportunities for underrepresented groups creates opportunities for everyone. Our medium is storytelling, and we want to support these outcomes however we can.
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We even had an appearance from celebrity guest writer @CourtneySymons, who launched Shopify& #39;s sustainability column. Climate change remains one of the greatest challenges of our time.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> https://www.shopify.com/blog/carbon-offsets
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We& #39;ve worked with so many talented illustrators this year—you can find their names at the bottom of each piece.
Featured here: Leonard Peng, Luca D& #39;Urbino, Gracia Lam, Alice Mollon, Marina Verdu, Pete Ryan, Eugenia Mello, Axel Kinnear (cont& #39;d)
Featured here: Leonard Peng, Luca D& #39;Urbino, Gracia Lam, Alice Mollon, Marina Verdu, Pete Ryan, Eugenia Mello, Axel Kinnear (cont& #39;d)
(cont& #39;d) Axel Kinnear, Rose Wong, Cecilia Castelli, Till Lauer, Hanna Barczyk, Borja Bonaque, and Amanda Berglund
While Shopify is heavily invested in content marketing, most people I talk to assume our core editorial team is 15+ people. Not quite.
The team: @ShuangEsther, @roxanneisntvoid, @braveenk, @nicecobra, @AdamRogersUK, and @leilacourey
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The team: @ShuangEsther, @roxanneisntvoid, @braveenk, @nicecobra, @AdamRogersUK, and @leilacourey