I think every entrepreneur needs a product of some sort

I’m a service provider, products aren’t my thing. I acknowledge that service providers can make a killing as well. My firm surpassed 7-figs in revenue a little over a year after opening. Our average contract is over 6-figs
Trust me I get it. This isn’t to discourage service providers. People will pay A LOT of money for a service you can provide. But what comes with that service? Your time - and normally lots of it!

Now I know some people are like me, they love what they do, love providing
a service, love making a difference butttt you can take 2 hours to create a course & still make an impact, probably in a larger way because it’ll be more affordable & impact hundreds, even thousands from one product.

Not to mention the passive income lane you have just swerved
into. You can take 10 hours out of your week to produce a 2 hour masterclass, set your price at $100 and hit 5K just from selling 50 - which is only 12 or 13 a day for one month. You could do that!
Another thing I do is run a presale BEFORE actually doing the webinar, course, or masterclass. I make x amount of dollars before I even produce it and if I don’t make x amount of dollars during presale, I send the money back & keep pushing. That’s only happened once but
it is so worth it so I can make sure I am getting paid for my time regardless.

Your x amount of dollars is determined by what you are releasing and how long it will take you to produce it.

& especially if you’re a service provider killing it, your audience will crave your
products - trust me!

Take the time to think about what value you could provide in a condensed - but still effective - way and convert that into a 45-60 minute webinar just to get your feet wet.
You can follow @drlayton_.
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