Many founders hope to be acquired someday. But they are coached not to focus on exit and believe “companies are bought and not sold”

This is a myth - many startups use corp dev playbooks to ensure they are close to buyers

When in doubt, be proactive. Hope is not a strategy

Myth #2 in M&A - startups are told it is “too early” to talk to acquirers. In a promising company it is often the case that it is too early to sell. But relationship building with buyers takes time. Many regret waiting until too late in the game to start the process

Myth #3 in M&A - startups are told “don’t share too much information” with acquirers. It is always smart to keep your secrets to yourself. But many founders use elusive gamesmanship before the game has started. If possible, try to be transparent to build a relationship

Myth #4 in M&A - when approached by a desirable acquirer, founders are coached to say "no thanks, we're not interested in selling" before an offer is presented. They are then surprised that heated discussions turn cold. Don't rely on subtlety or mixed messages - try to be direct