10 Twitter Lessons Learned from @EdLatimore & @ZubyMusic

For the past 3 months I’ve mentored or consulted with Ed & Zuby to grow my Twitter account.

They have shaved years off my learning curve & I hope to help you do the same today.

Here& #39;s what I learned...

*THREAD*
Hi, my name is Dan Go & I’m a body transformation coach to high achieving entrepreneurs.

I have grown my Twitter account from 0 to 8.4k in the past 90 days.

28 day impressions are at 7.48 million & so far I’ve added almost 3k to the tribe in July.

All to thanks to Ed & Zuby.
For the uninitiated...

@EdLatimore is a former pro boxer, intermediate chess player & blogger.

Started twitter January of 2012.

His account is currently at 123k
@ZubyMusic is a musician, stand up comic, podcaster & current women& #39;s deadlift record holder.

Started twitter in July 2009.

His account is at 299k followers.
That& #39;s 422k followers & 19 years of experience.

This is a Yoda-like mastery from two men who grew their accounts from scratch.

Which is to point out one fact...

When they talk I listen & take copious notes.

Here are the Ed & Zuby& #39;s Rules to Crushing Twitter...
Rule #1 - Cut the fat

Write what you need to say. Then go back 1-2x more to cut the excess fat.

Make your words are piercing & straight to the point.

Want to tweet better? Get rid of the fluff.
Rule #2 - Build an Audience. Forget monetization.

The only focus for a small account is consistency, engagement & being entertaining.

Ed & Zuby waited years to start monetizing their brand because they realized the best way to sell is to a hungry crowd.
Rule #3 - Your aim is to be prolific

Post, comment, like & then post some more.

There is no need to hold back as there& #39;s no such thing as too much content.

This is especially true if you& #39;re being educational, & entertaining.
Rule #4 - Be irreplaceably authentic

Say what is truly on your mind & leave others to figure it out for their own.

Always tweet in your voice.

The way they tweet is the they way they talk in real life.
Rule #5 - Engage, engage, engage

Zuby & Ed engaged with every single follower until it wasn& #39;t humanly possible.

They know tribe is everything.

Don& #39;t be afraid to like posts, comment on tweets and reply back to your followers.

Never be too cool to engage.
Rule #6 - Don& #39;t be an asshole but don& #39;t be a pushover either.

You never see Ed or Zuby start drama on purpose as it& #39;s not good for business or the soul.

Yet if someone does step to them they have enough knowledge to stand up for their thoughts.

It& #39;s about balance.
Rule #7 - Tweet from the hip.

There’s a certain magic to tweeting in real time that can’t be replaced with a scheduler app.

The trick is to be in the moment & to let your words fly.

If it& #39;s relevant for you it will be relevant for others.

So drop in. Let it rip.
Rule #8 - Do not take yourself seriously

If you get emotional in this game you’re gonna get caught.

Ed & Zuby’s approach to twitter is casually serious.

They do not take their tweets as life or death.

They are grounded in themselves & treat twitter like a game.
Rule #9 - Don& #39;t box yourself in

Fitness guys want to talk about fitness stuff.

Money guys talk money.

The ones who grow the most have a niche but talk about everything under the sun.

Do not box your thoughts in.

To become bigger you must be bigger than what you do.
Rule #10 - You& #39;re always tweeting to 1 to 1

Not thousands. Just one.

Every time you tweet you are reaching out to someone specific.

Maybe you& #39;re tweeting to your 20 year old self, maybe to a friend but it& #39;s always one person.

Don& #39;t speak the masses. Speak to one person.
Bonus Rule - Keep that edge.

As accounts get bigger they pull their punches.

They play it safe until no one cares about their thoughts anymore.

Ed & Zuby still have an edge to how they write. It keeps them honest

Keep an edge to your words & always sharpen your blade.
Here& #39;s a couple of other nuggets...

-If a tweet is running viral let it run.
-The best tweets have a shelf life. Stoke the fire while you can.
-Your profile is prime real estate.
-Be cool to others because kindness scales
-Retweeting is passing juice (Ed& #39;s words)
Where to go from here?

I started my twitter journey with Ed’s course “Engagement is the New Cocaine”

http://www.engagementisthenewcocaine.com"> http://www.engagementisthenewcocaine.com 

I continued with Zuby & @joserosado course Twitter conquering:

http://www.gumroad.com/l/conquertwitter

If">https://www.gumroad.com/l/conquer... you& #39;re serious about the Twitter game I& #39;d start there.
Thanks for reading :)

Big thank you goes out to Ed & Zuby.

If it wasn’t for them my growth wouldn’t possible.

Btw if you liked this thread please give it a like & a retweet to share with our friends who would benefit.

Thanks again!
You can follow @FitFounder.
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