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In China, Social Commerce is a hyper-growth market.
I& #39;ve been following the Chinese and SEA mobile payments revolutions for years & the numbers are 
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">. 79% of mobile users ($590M people) will use mobile payments in 2020.
. 79% of mobile users ($590M people) will use mobile payments in 2020." title="I& #39;ve been following the Chinese and SEA mobile payments revolutions for years & the numbers are https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">. 79% of mobile users ($590M people) will use mobile payments in 2020." class="img-responsive" style="max-width:100%;"/>
This is compared to 30% of smart phone users (69M people) in the US.
WHY is China so far ahead? The main reason is that social networks + Payments & Identity are fully integrated within Chinese apps (Alipay & WeChat). Like having Instagram & FB Messenger with Payments. https://www.americanbanker.com/news/why-chinas-mobile-payments-revolution-matters-for-us-bankers">https://www.americanbanker.com/news/why-...
This creates all new experiences, such as tipping, micro-payments, QR-code payments, banking / wealth, mini-stores, livestreaming, etc. that we just don& #39;t have in the US yet. In China, brands & influencers can build more robust relationships with their buyers.
In the US, paid advertising consists of you clicking on an (expensive) ad to go to a website. Then the seller needs to convince you to create an account & add your payment info to complete the purchase (Which is their Main Goal!)
TLDR is China is far ahead in the Social & Mobile Commerce waves, but there are all sorts of interesting, proven business models that will surface in the US (inspired by China), as soon as there& #39;s an easier way to buy things online.
