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Two of the networks FB took down today were run by professional agencies, continuing the social-media-manipulation-for-hire trend we wrote about earlier this year.
The other two networks are attributed to Roger Stone and Brazil president Jair Bolsonaro. https://www.buzzfeednews.com/article/janelytvynenko/facebook-removed-roger-stone-fake-accounts
The other two networks are attributed to Roger Stone and Brazil president Jair Bolsonaro. https://www.buzzfeednews.com/article/janelytvynenko/facebook-removed-roger-stone-fake-accounts
The other striking thing about this to me was the amount of money spent.
Between the four networks, over $3.5mil was spent on Facebook ads. Most of it came from the two networks associated with PR firms.
Between the four networks, over $3.5mil was spent on Facebook ads. Most of it came from the two networks associated with PR firms.
Last thing: It would be useful if Facebook created a catalogue of content promoted by these networks so we can better understand them.
Right now we’re getting a sampling of screenshots most of which are low engagement. Ones for the Stone network were from 2016. Not too handy.
Right now we’re getting a sampling of screenshots most of which are low engagement. Ones for the Stone network were from 2016. Not too handy.
Anyway, send me tips, especially if they’re about PR firms doing social media manipulation: jane.lytvynenko@buzzfeed.com
