With an alley-oop from Michael Jordan, I broke the internet

I created @JordanJamming which gained over 40K followers in 2 days and kept the sports world entertained

Want to know more? Check out the thread and my blog https://medium.com/@jared.gaon/how-i-broke-the-internet-with-some-help-from-michael-jordan-e14fefed6983

1/ A FEW KEY TAKEAWAYS:
Timing is everything

Had I waited too long, this scene from The Last Dance would have been yesterday's news

To go viral from a popular culture event, you have to act fact

2/ Be strategic & post content that could make its way onto a celeb's feed

Electric Avenue, a classic hit, also is the theme song of the #1 sports podcast Pardon My Take

My followers tagged @PardonMyTake which made it onto their page, giving the tweet a bigger audience https://twitter.com/pardonmytake/status/1262785358967771137

3/ The power of simplicity is real

With  @JordanJamming, every single Tweet was nearly identical and super easy to consume

I created a niche market and dominated it