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"More interactive" is not a user benefit. Anyone who's ever had to complete a mandatory compliance training applet knows that it's actually an enormous detriment.
Your "digital experience" can be a static HTML file. Really.
Your "digital experience" can be a static HTML file. Really.
Clicking creates high cognitive load, but is the most common interaction and always defaulted to.
Click between pages. Click to open a modal. Click to navigate the modal's carousel. Click to expand the accordion.
I had a phase like that too - but I was in 2nd year of undergrad.
Click between pages. Click to open a modal. Click to navigate the modal's carousel. Click to expand the accordion.
I had a phase like that too - but I was in 2nd year of undergrad.
Scrolling & reading will always be the best interaction technique.
Moving the cursor is a 4-step, 2-dimensional exercise. Hunt for what you want. Look back at the cursor. Drag it to the area. Click. Touch is not much better.
Scrolling is 1-dimensional. So is text. Foolproof.
Moving the cursor is a 4-step, 2-dimensional exercise. Hunt for what you want. Look back at the cursor. Drag it to the area. Click. Touch is not much better.
Scrolling is 1-dimensional. So is text. Foolproof.
Scrolling is asynchronous from reading. You can scroll while you read, before you read, after you read. Pair it with a single column of text (an interface we learned in in kindergarten!) for a winning combination.
Mess with the formula, and you've made worse UX than a 1998 blog.
Mess with the formula, and you've made worse UX than a 1998 blog.
This is not a dig at blogs - they're a great format that embraces the patterns of the Web. One timeline of entries, one page. Some advanced navigation like search or topic tags.
Next time you are testing a design, benchmark it against this pattern. It'll probably outdo yours.
Next time you are testing a design, benchmark it against this pattern. It'll probably outdo yours.
