"More interactive" is not a user benefit. Anyone who's ever had to complete a mandatory compliance training applet knows that it's actually an enormous detriment.

Your "digital experience" can be a static HTML file. Really.
Clicking creates high cognitive load, but is the most common interaction and always defaulted to.

Click between pages. Click to open a modal. Click to navigate the modal's carousel. Click to expand the accordion.

I had a phase like that too - but I was in 2nd year of undergrad.
Scrolling & reading will always be the best interaction technique.

Moving the cursor is a 4-step, 2-dimensional exercise. Hunt for what you want. Look back at the cursor. Drag it to the area. Click. Touch is not much better.

Scrolling is 1-dimensional. So is text. Foolproof.
Scrolling is asynchronous from reading. You can scroll while you read, before you read, after you read. Pair it with a single column of text (an interface we learned in in kindergarten!) for a winning combination.

Mess with the formula, and you've made worse UX than a 1998 blog.
This is not a dig at blogs - they're a great format that embraces the patterns of the Web. One timeline of entries, one page. Some advanced navigation like search or topic tags.

Next time you are testing a design, benchmark it against this pattern. It'll probably outdo yours.
You can follow @PavelASamsonov.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: