Rural India Theme

Consumption - FMCG
India's FMCG sector is estimated around $100 B in 2020
Urban markets with a population share of 35% are driving 65% consumption in FMCG sector
Rural markets with a population share of 65% are contributing 35% in FMCG sector

1/n

Rural India Theme

FMCG
Rural India FMCG market is estimated around $35B & it is expected to reach $200B by 2025
Rising income, more nuclear families & changing lifestyle are the factors to drive the growth
Its a big opportunity for FMCG players to tap into

2/n

Rural India Theme

FMCG
To grab the larger pie out this market FMCG players have started taking lot of initiatives & expanding their business in rural areas
ITC has doubled its rural penetration last year
Emami also added many new distributors in rural markets

3/n

Rural India Theme

Rural FMCG market is going to grow in double digits with a rise in staples & discretionary spending
Over the years staples have lead the growth but in last couple of years there is a significant rise in discretionary spending amongst rural population

4/n

Rural India Theme

FMCG
India has around 6,50,000 villages with more than 80 million population is living these villages

For investment we need to look for companies which are expanding big in rural areas with a deeper penetration in smaller towns

5/5
Thanks