A while ago @parcorama asked for an overview of the nametags worn by Disneyland Paris cast members over the years and I thought it would be a fun subject to tackle in a series of tweets.

There isn't a lot of precise research material out there and as a rule I don't use internal resources for my posts on here so the dates can be a little fuzzy, especially in the first ten years or so (i.e. Before My Time).

Also I'll concentrate on resort-wide nametags and ignore slight variations or special opening crew badges. I'll try to post one of these a day so bear with me!

The first one probably debuted when the Espace Euro Disney preview center opened its doors in late 1990. This was before the opening day graphics chart was finalised so it featured a preliminary logo's Mickey art indicating Europe on a globe.

About a year after opening, nametags started using the Mickey art widely known from the Euro Disney logo. This one had the longest run of all (almost 6 years), with one small interruption...

For the resort’s 5th anniversary, cast member nametags displayed the Hunchback of Notre Dame-inspired castle icon used throughout the festivities.

The year 2000 at the resort began with a big new year’s eve party (only slightly derailed by a storm which had devastated the area a few days earlier), the new ImagiNations parade and this nametag which featured sparkly effects for the occasion.

“Euro Disney Mickey” made one last return on this 2001 nametag, alongside the slogan for a cast morale initiative of the time.

With the opening of Walt Disney Studios Park, the name of the destination became “Disneyland Resort Paris” and an all-new graphics chart featuring the two parks’ icons made its way onto the nametags.

“needmag?c” was a major marketing initiative spawning an interactive (pre-social media) online campaign, a Euro-pop CD single and this new nametag design, which happened to be my very first one when I joined the company in March 2004.

For the 50th anniversary of Disneyland in California, cast members in Florida and Paris wore a similar style of nametag to mark the occasion, including a mention of the newest Disney Resort in Hong Kong.

The 15th anniversary coincided with another global Disney Parks initiative, “Where Dreams Come True.” The celebration was a major success for the resort, inspiring a series of “theme years” bridging the time until the next big anniversary.

The first of these theme years was “Mickey’s Magical Party,” with special entertainment offerings dedicated to the character’s 80th birthday. Shortly after these nametags were introduced, the resort name reverted to the simpler “Disneyland Paris.”

Next up came the “New Generation Festival,” celebrating Pixar characters (just in time for the opening of Toy Story Playland) and some of the more recent Disney feature characters. I got to design a few in-store displays for the festival... not my finest work!

The “Disney Magical Moments Festival” once again relied on special shows and character “moments” exclusive to that particular year. By now I had left the company to work as a consultant for WDI.

The 20th anniversary brought this new nametag and the spectacular fireworks, fountain and projection show Disney Dreams. For the first time, park opening times were adapted to allow a night-time show to run every night, all year round.

Disney Dreams was so popular that it was featured on the nametag with the second-longest run of all. During this period the resort added La Place de Remy, reinforced seasonal entertainment and started a series of major refurbishments. Also, I came back to join WDI full-time.

The 25th anniversary was another major event for the resort, with much of the work initiated during the previous years paying off. For the first time nametags got a shiny silver treatment which worked perfectly with the celebration’s silver and blue color palette.

Another global celebration made its way onto DLP nametags with Mickey and Minnie’s 90th birthday in November 2018. The character design of the Mickey Mouse TV shorts made its nametag debut for the occasion.

This colorful version with white circles around the castle was in many ways the follow-up to the “Disney Dreams” nametag but it did unfortunately not inherit its longevity…

When the resort reopened after its first extended period of closure a new nametag reminded guests and cast members quite rightfully that "there's no magic without you," as those of us who kept working during the closure can attest.

Thanks for, um, tagging along for this little history of Disneyland Paris nametags! It also became a little bit of a history of the resort and a little bit about me (go figure)… Hope you enjoyed it!