Words are powerful

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Whether spoken or in writ, there is not a more powerful way to influence the minds of men and women than words. Written or oral, you can take an idea that did not exist just moments before, and create a revolution that changes the face of the earth.

With the power of words, you can turn an enemy into a friend, and create an asset out of what was previously declared as weakness.

You can mend broken hearts, and create clarity and trust – you can make people say:

“I trust you“

Probably the greatest inventor of all time was Nikola Tesla

But so few remember him

Why?

Because like many other brilliant minds with the ideas of sages – couldn’t communicate his message with the world in a way that you understood – so there lies a great man, in all his brilliance, almost forgotten…

…hidden in the whispers of time.

How are you at communicating your ideas? Does your message come across as ego-centric, hard to understand, or – for some reason – it just doesn’t produce the result that you want?

Many people judge communication by the less important measures – sentence structure, grammar, and other things that bear little reflection at the actual effectiveness of a message. There is only one way to judge communication, & that is

does it produce the results that you want?

A new marketer, not realizing that explaining a product is different than selling it – might spend a majority of his words extolling the virtues of a product. He might rally around the idea of the ingredients in a vitamin – or maybe stalk the players of a market – not realizing

NOBODY CARES ABOUT YOUR PRODUCT

Friend of mine went to the car dealership

Dealer kept telling him about the engines, or decoration

“Look, I’ve got 2 questions here”

“Ok” replied the salesman, expecting something technical. ”Shoot”

“If I buy this right now, will I look cool, and go fast?”

“Ummm… Yes” he responded – perplexed.

“Then here’s my credit card, can you get me started in an hour?“

Of course – I’m paraphrasing the story, and probably messed it up, but you get the idea.

Him - like a lot of entrepreneurs, can’t tell if a car has a refrigerating unit installed instead of an engine, and could give a crap.

He wants to look cool, and go fast.

What do your prospects want?

Do they want 240 video modules? A call with you?

Not really, no.

Your prospects want to look cool, and go fast – and then, they’ll make a decision to buy…

…IMMEDIATELY.

What are the real reasons your prospects will buy from you?

Because they want to make money, they have the desire – they dream of it, late at night – staying up, staring into the darkness, and imagining money flowing into their bank account.

Because they want to feel good, be confident, feel loved and appreciated, and have self esteem.

Because they long to sink their toes into the hot sand, looking out over the endless crystal blue ocean in Thailand – drinking out of a coconut…

…daily.

And they want it, now – with no hard work, and YOU desire…

…relentlessly

To have your prospects chase you down – buy every peoduct you create, and literally FORCE you to take their credit card – and of course, to get there -

- you have to buy now

Don’t you?