Read on Twitter
unpopular opinion: branding creates utility by putting skin [ corporate reputation ] in the game
"being suable makes it possible to sign contracts" - having a monopoly over IP you create or buy makes it possible to invest tons and CREATE the cultural schelling point others love https://twitter.com/sonyasupposedly/status/1280201831835025409
"being suable makes it possible to sign contracts" - having a monopoly over IP you create or buy makes it possible to invest tons and CREATE the cultural schelling point others love https://twitter.com/sonyasupposedly/status/1280201831835025409
2/
so @sonyasupposedly is doing a communist kind of analysis: "given that factories exist ab initio, the way we should deal with them is ..."
which ignores the incentives that create factories in the first place
so @sonyasupposedly is doing a communist kind of analysis: "given that factories exist ab initio, the way we should deal with them is ..."
which ignores the incentives that create factories in the first place
3/
Putting $100 million into a new IP property to make a flagship movie is like putting $100 million into developing a new drug - you're PROBABLY going to lose money, but you do it bc if you win, you capture 100% of the upside (including spinoffs), for a certain length of time
Putting $100 million into a new IP property to make a flagship movie is like putting $100 million into developing a new drug - you're PROBABLY going to lose money, but you do it bc if you win, you capture 100% of the upside (including spinoffs), for a certain length of time
4/
To say "anyone can 'homestead' IP after it's been laboriously (a) created, (b) spread to the masses so as to create a cultural Schelling point" is to say "the incentives from successful creation are reduced; tails you lose, heads you win 1/10th of your bet"
To say "anyone can 'homestead' IP after it's been laboriously (a) created, (b) spread to the masses so as to create a cultural Schelling point" is to say "the incentives from successful creation are reduced; tails you lose, heads you win 1/10th of your bet"
5/
and I want to call particular attention to a sub point I keep making: the Schelling point
normies (ugh) love to coordinate on One Thing. The thing itself is less important than the coordination. Normies want to be normies, not weirdos. So if comics are gross and weird >
and I want to call particular attention to a sub point I keep making: the Schelling point
normies (ugh) love to coordinate on One Thing. The thing itself is less important than the coordination. Normies want to be normies, not weirdos. So if comics are gross and weird >
6/
then normies don't want to know crap about comic books.
BUT ... if normies know that everyone else is watching Avengers, then that's AWESOME and THEY love Avengers TOO and they can talk about it together at the water cooler.
>>>
then normies don't want to know crap about comic books.
BUT ... if normies know that everyone else is watching Avengers, then that's AWESOME and THEY love Avengers TOO and they can talk about it together at the water cooler.
>>>
7/
So to some degree advertising campaigns aren't just about driving people to a particular movie, but about driving them to a movie in such numbers that the movie becomes the focal point of culture
https://en.wikipedia.org/wiki/Focal_point_(game_theory)
So to some degree advertising campaigns aren't just about driving people to a particular movie, but about driving them to a movie in such numbers that the movie becomes the focal point of culture
https://en.wikipedia.org/wiki/Focal_point_(game_theory)
8/
One can imagine that a focal point might pay dividends over years or decades, so the investment in the first N movies might be made at a loss / as an investment, with the intent of later harvesting.
"FANFIC ALL THE THINGS" says that people are allowed to parasatize success
One can imagine that a focal point might pay dividends over years or decades, so the investment in the first N movies might be made at a loss / as an investment, with the intent of later harvesting.
"FANFIC ALL THE THINGS" says that people are allowed to parasatize success
9/
Also, fanfic is non virtuous.
I don't want to write Heinlein Moon is a Harsh Mistress fanfic.
I want to write my OWN novel.
With hookers.
And blackjack.
And talking dogs.
Also, fanfic is non virtuous.
I don't want to write Heinlein Moon is a Harsh Mistress fanfic.
I want to write my OWN novel.
With hookers.
And blackjack.
And talking dogs.
10/
Disney has not "enclosed" any of these things.
You can go and make Sleeping Beauty movies, books, or fanfic.
They have only made one example of the uncopyrighted tropes. https://twitter.com/michaelabuckley/status/1280205764137816064
Disney has not "enclosed" any of these things.
You can go and make Sleeping Beauty movies, books, or fanfic.
They have only made one example of the uncopyrighted tropes. https://twitter.com/michaelabuckley/status/1280205764137816064
11/
I always enjoy disagreeing with Sonya (on the rare occasions it happens).
Note here, tho, an is/ought shift.
I am discussing why copyright/brands are good ("ought"), she's discussing what IS without them. https://twitter.com/sonyasupposedly/status/1280206504738435072
I always enjoy disagreeing with Sonya (on the rare occasions it happens).
Note here, tho, an is/ought shift.
I am discussing why copyright/brands are good ("ought"), she's discussing what IS without them. https://twitter.com/sonyasupposedly/status/1280206504738435072
13/
ok, gotta go investigate this after work! https://twitter.com/sonyasupposedly/status/1280207306337087488
ok, gotta go investigate this after work! https://twitter.com/sonyasupposedly/status/1280207306337087488
