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Doing my regular listen of presenter demos and question I'm asked is "what are you looking for in a presenter?" obvs there's no easy answer and it varies - but here goes, a quick thread. (remember, only my views)
I want music presenters to demonstrate their love and passion for the songs they're playing. Be authentic, be knowledgeable, give me context. Make me as passionate about this artist as you are. Influence me, and mae we want to go away and listen to more.
I want to see/hear original thinking. If it's a breakfast-esque show, give me "me-too" moments. Be relatable, show production values and that you know your audience. Plan the links so there's an 'out' or a punchline. Don't just say "get in touch on socials".
In a world where streaming can give you the music, you concentrate on being my friend & providing that "real" human connection. Don't have too many other voices in your demo - I'm not likely to be hiring you all & it can be a struggle to get YOU when others are talking.
So many demos start with a show opener - I don't want that. I want to hear your best material and I want to hear a story. I want you to paint a picture in my mind. The most mundane elements of life can be made brilliant with great words and if it's well crafted and naturally told
Final one for now. Be YOU. Don't do an impression of someone you admire and don't shameleslly copy their style. Radio won't move forward if you sound like the people who've gone before you. The best presenters take time to carve out their own style. It takes time but is worth it.
