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Level up your marketing with @KateBour.
I've organized and condensed her (almost) last year's worth of tweets about creativity, customer discovery, copywriting, creating, & simplifying your message.
Check out what I've learned from this master at marketing!
THREAD
I've organized and condensed her (almost) last year's worth of tweets about creativity, customer discovery, copywriting, creating, & simplifying your message.
Check out what I've learned from this master at marketing!
THREAD
Know Your Customer
Marketers need to deeply understand their audience.
The more you know about your customers = more revenue.
You and your customer think differently.
Good marketers = curious about people.
Marketers need to deeply understand their audience.The more you know about your customers = more revenue.You and your customer think differently.Good marketers = curious about people.
Your Customer Will Help You
Your cust's have answers to product challenges.
Talking to cust's solve many biz illnesses.
Teams who talk to >10 cust/mo grow 2-3x faster.
Understanding cust's buying triggers = massive advantage.
Wowing current cust > beating competitor.
Your cust's have answers to product challenges.Talking to cust's solve many biz illnesses.Teams who talk to >10 cust/mo grow 2-3x faster.Understanding cust's buying triggers = massive advantage.Wowing current cust > beating competitor.
Don't Guess
Not talking to customers is basically guessing.
Survey data rarely shows an honest customer portrait.
Solving existing problems > new inventions.
Not knowing who the ideal customer is, makes finding them really hard.
You cannot outsource customer empathy.
Not talking to customers is basically guessing.Survey data rarely shows an honest customer portrait.Solving existing problems > new inventions.Not knowing who the ideal customer is, makes finding them really hard.You cannot outsource customer empathy.
Unlearning
Unlearning is a massively underrated skill.
You must be willing to change your mind with new information.
The most successful people learn to unlearn.
Unlearning is a massively underrated skill.You must be willing to change your mind with new information.The most successful people learn to unlearn.
Create to Thrive
Criticizing is easy; creating is hard.
If you think you can do better, do it.
Creating is not a passive activity.
Create before you consume.
Creating inspires copycats. That's good.
Your own stories are the best original content.
Criticizing is easy; creating is hard.If you think you can do better, do it.Creating is not a passive activity.Create before you consume.Creating inspires copycats. That's good.Your own stories are the best original content.
Simplify to Improve
Get to the point. More ≠ better.
Cut filler to create value.
Simple ≠ easy.
Simplicity is beautiful when complex topics "click."
Simple solutions often require complicated work, but sell better.
Simplify your work. Do less & be remembered more.
Get to the point. More ≠ better.Cut filler to create value.Simple ≠ easy.Simplicity is beautiful when complex topics "click."Simple solutions often require complicated work, but sell better.Simplify your work. Do less & be remembered more.
Creativity is Cool
Creative people schedule time to think.
Creative ≠ success in the market.
Creativity = rapidly generating ideas, see opportunities others miss, but also too many ideas.
Fluff, click-bait ≠ creative.
Sleep aids creativity.
Creative people schedule time to think.Creative ≠ success in the market.Creativity = rapidly generating ideas, see opportunities others miss, but also too many ideas.Fluff, click-bait ≠ creative.Sleep aids creativity.
Improve Your Message
Clear message > clever.
Listen before crafting the message to be clear.
Less selling. More storytelling.
Telling stories > "creating content"
Keep repeating your message to be known for the theme.
Clear message > clever.Listen before crafting the message to be clear.Less selling. More storytelling.Telling stories > "creating content"Keep repeating your message to be known for the theme.
Create Better Copy
Less "we", "I", "our" & more "you", "your".
Context is king. Copy should feel good in customer's context, not yours.
Happy customers are the best copywriters. Listen to their stories. Use their words.
What others say about you = powerful marketing.
Less "we", "I", "our" & more "you", "your".Context is king. Copy should feel good in customer's context, not yours.Happy customers are the best copywriters. Listen to their stories. Use their words.What others say about you = powerful marketing.
Recommended Books
Obviously Awesome by @aprildunford
Mom Test by @robfitz
Lean Customer Development by @cindyalvarez
Intercom on Jobs To Be Done, @intercom
Alchemy by @rorysutherland
Words that Change Minds by @ShelleRoseCharv
Lean Analytics by @acroll @byosko
Obviously Awesome by @aprildunfordMom Test by @robfitzLean Customer Development by @cindyalvarezIntercom on Jobs To Be Done, @intercomAlchemy by @rorysutherlandWords that Change Minds by @ShelleRoseCharvLean Analytics by @acroll @byosko
Her most recent guest appearance on the Actionable Marketing Podcast by @CoSchedule to hear her geek out on marketing:
Apple Podcasts
https://podcasts.apple.com/us/podcast/actionable-marketing-podcast/id1162659795?i=1000465936119
Stitcher
https://www.stitcher.com/podcast/coschedule/actionable-content-marketing?;refid=stpr
Google Podcasts
https://podcasts.google.com/feed/aHR0cHM6Ly9jb3NjaGVkdWxlLmxpYnN5bi5jb20vcnNz/episode/MjZmYjBiMDgtZDMwOS00NzhhLTlkMWItMWFmODAwOGU0MmEy?ved=0CC8QzsICahcKEwjYsZfZz7jqAhUAAAAAHQAAAAAQCg
Soundcloud
https://soundcloud.com/coschedule/amp172-how-marketers-can
Apple Podcasts
https://podcasts.apple.com/us/podcast/actionable-marketing-podcast/id1162659795?i=1000465936119
Stitcher
https://www.stitcher.com/podcast/coschedule/actionable-content-marketing?;refid=stpr
Google Podcasts
https://podcasts.google.com/feed/aHR0cHM6Ly9jb3NjaGVkdWxlLmxpYnN5bi5jb20vcnNz/episode/MjZmYjBiMDgtZDMwOS00NzhhLTlkMWItMWFmODAwOGU0MmEy?ved=0CC8QzsICahcKEwjYsZfZz7jqAhUAAAAAHQAAAAAQCg
Soundcloud
https://soundcloud.com/coschedule/amp172-how-marketers-can
I did this b/c I love all things marketing & learning from the best.
I believe anyone wanting to be better should listen to @KateBour's great ideas & they will assuredly level up their skillset.
Usually, people link their own stuff at the end, but really, just follow Katelyn!
I believe anyone wanting to be better should listen to @KateBour's great ideas & they will assuredly level up their skillset.
Usually, people link their own stuff at the end, but really, just follow Katelyn!
