KEY TAKEAWAYS OF THE 2020 ECOMMERCE & ONLINE SHOPPING INDUSTRY

*THREAD*

Understanding how consumers operate is important to increasing ecommerce and online shopping sales.

Optimizing mobile websites will help consumers to operate better and increase sales. Mobiles websites that aren’t optimized are hindering customers impacting platform performance statistics.

While shopping cart abandonment will happen even with the absolute best sites, understanding if it’s happening just because buyers are non-committal or because the site itself is a hindrance to the buyer, is incredibly important...

... If it’s the latter, it’s important to make modifications to the site itself. What might this modification look like?

Notify buyers of any additional fees ahead of time so that there’s no sticker shock in the cart.

Don’t mandate the creation of an account in order to purchase items.

Send out an email reminder to individuals who have abandoned carts. Even better, if a sale happens to hit their cart items, it makes them that much more likely to buy.

In the day and age of social media, video content can improve engagement and help consumers understand the way that products work in a more effective way that written content or even photographs.

Social media and their ecommerce marketplaces can help to build brand awareness. Using this avenue can help to improve business and become competitive in this new and booming industry.

Overall, the ecommerce and online shopping industry will soon become a way of the future. The available ecommerce statistics demonstrate that there are a variety of ways to view the beneficial aspects of buying and selling services online.

Whether you look at buyer behavior, platform performance, or social media statistics, the most important aspect is just understanding how consumers operate in order to continue to grow ecommerce.

With 95% of purchase heading toward the online marketplace in nearly 20 years, you’re better off learning how to make the most of your buying or selling experience.

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