I know there are more important things, and no one cares about government comms as much as I do, *but* just re-upping the Rishi Sunak personal brand situation.
There are *templates* and he has a *colour palette* and a *slogan* and the sort of signature that could be put on football boots. Sometimes he& #39;s Rishi with the graphics, other times he& #39;ll grudgingly share an HMG graphic, but at no moment are there any > dodgy > arrows.
You can follow @rachelcoldicutt.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: