I know there are more important things, and no one cares about government comms as much as I do, *but* just re-upping the Rishi Sunak personal brand situation.

There are *templates* and he has a *colour palette* and a *slogan* and the sort of signature that could be put on football boots. Sometimes he's Rishi with the graphics, other times he'll grudgingly share an HMG graphic, but at no moment are there any > dodgy > arrows.