Say what you want... But you have to agree this is a nice growth hack strategy. Definitely got everyone& #39;s attention organically! #JioMeet Why I think it brilliant....

A thread https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> https://twitter.com/shrinivassg/status/1278911557137649664">https://twitter.com/shrinivas...

1. Taking a very controversial design stand where it is a blatant rip off makes it a hot topic for discussion.

2. They managed to get everyone talking without promoted ads, which I think is brilliant.

3. By the sheer amount of meme& #39;s being made and mocked, it is getting far more organic reach than it could have otherwise.

4. People who would generally never engage with their content are also talking about them (For ex: Me writing this thread)