Normalize brands having their shit together before passing it along to disabled influencers .

Every graphic you send should come with alt text in an email.

Observe:

For a nondisabled audience, this is just a woman in sunglasses looking at her phone, but
If you were using this stock photo to represent someone in the disability community, the image description would be “woman with vision impairment uses assistive technology on phone.”

Ideally, you would be using stock photos of actually disabled people, but I know how that goes.
Additionally. NO STROBE EFFECTS. Shouldn’t have to explain this one.

Lastly, if you’re using a content scheduler, know where Alt text is available and where it’s not. If you’re in Hootsuite posting the same content to different platforms, each platform has a different
Character count for Alt text so it might be best to put an image description in the share text if you want to cut time. But, still, make sure to note character restrictions.
You can follow @Imani_Barbarin.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

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